Scots Tune into TV More than any Other Medium, New Study Reveals

Almost all adults across Scotland watch television regularly, new figures released by broadcasting regulator, Ofcom, have revealed.

According to the regulator’s survey of media literacy throughout the devolved nations of the UK, 95 per cent of adults north of the Border tune into TV on a regular basis.

The high consumption – which is mirrored UK-wide – compares to a little less than three in four (73 per cent) who frequently read newspapers or magazines, and 70 per cent who listen to radio.

And Scotland leads the way when it comes to valuing print, with adults more likely than all UK adults to rank newspapers as the medium they would miss the most.

Similarly, the country comes out on top for faith in news output delivered via TV, with 68 per cent of respondents outlining their trust compared to 54 per cent UK-wide.

News websites register a slightly smaller rating north of the Border with 65 per cent tending to trust what they read or see – albeit still higher than the average recorded across the devolved nations as a whole.

Scottish adults, meanwhile, sit below the UK average for using the internet to watch TV online or download programming.

The findings follow fieldwork conducted by the watchdog across Scotland, Wales and Northern Ireland in spring and autumn of last year.

Elsewhere, children in Scotland are the least likely of any across the UK to have access to the internet, a second Ofcom study found.

Fewer than four in five children aged 5-15 in Scotland have household access to online, either through a PC or laptop. 

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