Ian MacKenzie: Channel 4′s Alpha Fund is a ‘call to action’ for creative talent

BACK in the early autumn of last year, Channel 4 broadcast an hour-long show, ‘My Tattoo Addiction’.

Just as writing this blog is a first for me, so My Tattoo Addiction was a first for its producers, Rondo Media, their first-ever Channel 4 commission following years of trying.

It was also the first time an idea that my boss – Stuart Cosgrove – had originally rejected went on to being made.

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