John Collins: What’s stopping the commercial stations from overhauling Radio 2?

THERE’S been a lot made of BBC radio 2’s RAJAR audience figures in the last survey. Around a quarter of all Britons tune in every week, making it one of the most successful radio stations.

The question that’s most often asked is ‘how do they do it?’. I’ll enumerate my reasons in a bit. But perhaps the more interesting question is ‘what’s stopping commercial radio from overhauling it?’.

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