Peter John Meiklem: The Conversation’s mix of ‘academic rigour’ and ‘journalistic flair’

FRESH in the door to work in the Glasgow Caledonian University communications office, I met with a senior health Professor to talk about his experience of working with the media.

“Well,” the internationally-recognised Professor told me, “somebody once quoted me saying my work was linked to the cartoon ogre Shrek. I haven’t answered the phone so often since.”

The anecdote highlights a serious issue in the effective communication between the media and higher education sector.

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