Nick Freer: Using the media to capture attention in the digital age

AS the owner of a small public relations consultancy, I was pleased to read recently that we are in “a golden moment for entrepreneurship in the UK”.

That quote is from Rohan Silva, a man who you would expect to be in the know (more on former government advisor, Mr Silva, below).

However, before the warm, golden glow had fully flowed over me, I read further into the article that a lack of media coverage could hold back entrepreneurs and entrepreneurial communities. The gist of the piece was that the media, traditional and through new technologies, is a key component in a well-oiled start-up community; without it, it is difficult to attract investors and other key audiences like employees and commercial partners.

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