THIS is one of those RAJAR surveys that defies instant spin as you have to look hard to find possible reasons for the ‘winners’ and ‘losers’. As always, there are contradictory indicators, as we’ll see.
One of the main headlines is the huge increase in share for Bauer’s Clyde 1 and Forth 1 in Central Scotland. I initially had some worries that their weekly reach (the number of people listening) hadn’t increased, but, over two books, the seemingly impossible has happened. Both stations brought in lots of new listeners – initially as ‘samplers’ tuning in from other brands. Then they performed the feat of getting those people to listen longer. For much longer.