The Glasgow-based representative body for 'street newspapers' such as The Big Issue – aimed to assist poor and homeless people earn money to build a better life for themselves – has itself new branding and logo.
The International Network of Street Newspapers supports 122 street newspapers in 40 countries and its new branding, 'INSPire change' is based on its initials. The logo similarly uses the organisation's four initials, giving each a bright colour, designed to illustrate the diversity of the street papers network.
The branding and logo were developed, voluntarily for free, by local design and communications agency, 999, whose director, Richard Bissland, is quoted in an INSP statement, as saying: “999 became enthused by what INSP stood for and its ambitions for people worldwide when we were researching for their global campaign last year. INSP’s energy and real commitment to giving less fortunate people the opportunity to regain their dignity through street papers was, in our eyes, remarkable. Every day the organisation and its people offer others some hope. We thought, ‘this is terrific… how can we help?”
The story featured in The Herald newspaper this morning.