Keith Forbes: Good design is rarely about ‘quick ideas’

DON Draper reclines on his soft pad office chair, knocks back a large Canadian Club and takes a long drag on a smouldering Lucky Strike.

Then – ‘Eureka!’ – ideas for revolutionary advertising campaigns for Heinz and General Motors pop into his head simultaneously and he smiles, knowing he can take the rest of the week off.

If only it was that simple.

Hi. Access to our premium editorial content or paid-for services requires being logged in. And if you have yet to sign up to become an allmediascotland member, it’s both free and easy.

Please Login or Sign up.