Backers of a proposed digital TV channel dedicated to Gaelic language programming have a month to prove there is a demand for the service – or face their plans being rejected.
Yesterday, the BBC Trust announced it required evidence the station would reach a wider audience, including non-speakers, plus more information about the channel’s educational strategy.
The BBC Trust is involved because one of the proposed channel’s two partners is the BBC. The other is the publicly-funded Gaelic Media Service.
The BBC Trust has already expressed concern about the cost. Its role is to monitor how the Corporation spends the licence fee. Already, the BBC spends several million pounds on Gaelic content; a new channel would require from it an additional