Measuring the effectiveness of online advertising is the subject of a seminar taking place tomorrow in Edinburgh, featuring, among others, Google's group product marketing manager for Europe, the Middle East and Africa.
Being organised by media buying agency, MediaCom, the event is taking place between 9am and 1pm, and among the topics up for discussion is the effectiveness of the advertising that accompanies an online search.
Says MediaCom: “In today’s digitally-enhanced world, data is being generated at a tremendous rate while marketers are under increasing pressure to demonstrate effective returns on marketing investment. But the volume and complexity of the information available to us can often seem overwhelming. We need cleverer ways to capture, analyse and visualise data to unlock the insights held within.”
Tickets are priced at £25 or £10 for members of the Institute of Practitioners in Advertising and also the Marketing Society.