Craig McGill: On what newspapers could have done to avoid being hit by Google

IT’S not that long ago I was arguing how advertising teams in the media weren’t exactly doing their part in the move to online. That, in my view, they were potentially costing papers revenue.

Well, do a Google search for ‘Scottish News’. If The Scotsman wasn’t on page one before, it certainly isn’t there now.

The search engine has taken exception to the way it hotlinked to flowers service, Interflora. And The Scotsman is far from being the only newspaper to have been treated this way, as search marketing folk, David Naylor - among several other news sites and commentators, including ComputerWeekly.com – have reminded us these last few days.

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