Moray Macdonald: The ‘engagement era’ has changes for us all

THE accelerating ‘makeover’ of society’s use of digital technology and processes has created a shift in the publishing and news business that is, in equal parts, amazing and disorienting.

Amazing, in that the shift creates almost unlimited opportunity to communicate in new ways. Disorienting, in that, personally and professionally, the lack of limits and understood-standards add layers of complexity to the way those of us in the business comfortably operate.

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