Find and be Found
Penny Haywood Calder
Veteran PR, launched the world’s first online bank while at Bank of Scotland and has been online since 1985. Uses unrivalled experience to boost businesses effectively online and in the traditional press. Accredited Practitioner – Chartered Institute of PR.
Runs PHPR specialising in PR and online PR (including social media) for B2B* businesses, especially technology and environmental sectors (PHPR is a VIBES finalist: Scotland’s top environmental award for business).
Current client work includes PR for the UK’s fastest-growing electronics recycling company – also on the Sunday Times Fast Track 100 2012 list.
Former journalist – had a regular personal finance column on IPC magazine: Woman’s Weekly for 10 years and also wrote on smaller businesses and finance for CA magazine and other publications.
Author of ‘DIY PR, the Small Business Owner’s Guide to ‘Free’ Publicity’ (publ Batsford 1998) and contributor to various books for small business owners.
*B2B: businesses selling to other businesses