Scots Firms Told, 'It

- BusinessClub Scotland and BT team up for master class in social media -

BusinessClub Scotland (BCS), in partnership with BT Business and supported by Glasgow City Council, is to host a Web 2.0 workshop to help companies capitalise on  the business opportunities from major events through using online networking.

The recent Web 2.0, or social media, revolution has seen a dramatic rise in interactive online tools such as Twitter, which is now reported to have around 6 million unique monthly visitors, and social business networking sites such as BT Tradespace, which is helping businesses make more sales on and off the web.

Add to this the fact that a recent independent study revealed more than two-thirds of the global internet population visit social networks and 85% believe that a company should have an online networking presence to engage with customers directly, businesses who neglect to at least dip their toe in the virtual marketing pool do so at their peril.

Jane Gotts, programme director of BCS, said: “BusinessClub Scotland is committed to helping the country’s business community get the knowledge and tools required to compete to win business from the major sporting events taking place in Scotland.

“Used correctly, online networking is invaluable to businesses looking to increase their market share, secure new contracts and seek to build partnerships online to bid for business.”

Co-hosting the event, Brendan Dick, director of BT Scotland, emphasised the need for Scotland’s SMEs to embrace social networking and not lose out to international competitors:

“The online world is crucial to small business development. More than half of small businesses rely on the internet for up to 50 per cent of their annual turnover. Online networking is increasingly essential – around 65 per cent of companies use Facebook as part of their marketing strategy and marketing on Twitter jumped from 3 per cent to 49 per cent in the last year.

“Extensive BT research shows that businesses which prioritise online activity are three times more effective at winning and retaining customers. Social business networks can help them get noticed, increase sales and improve customer satisfaction.

“In the year ahead we expect to see more firms using video to market themselves online and adding interactive features for customers to their web sites - from fan clubs and testimonials to customer service tools. BT Business has a wealth of services to help small businesses develop and grow online.”

The event will take place on Tuesday 26th January between 5pm and 7pm in Alexander Bain House at Atlantic Quay, Glasgow and will be led by EU approved management consultant Alan Stevenson, who has masterminded internet and Web 2.0 based marketing strategies for a range of public and private sector organisations.

For more information or to register, e-mail with your name, company and job title.

Contact: Sharon Mars
Phone: 0141 333 9585