Holyrood Partnership has been appointed to promote Scotland’s newest boutique hotel Fraser Suites Edinburgh – the latest luxury venue from international accommodation group Frasers Hospitality.
Fraser Suites Edinburgh marks an important landmark for Frasers Hospitality, with the multi-million pound investment providing the group – a global leader in serviced residences – with its first ‘boutique hotel’ in the world.
The Singapore-based company has worked to carefully restore the historic B-listed building to become Edinburgh’s most sumptuous and stylish venue, and now Holyrood Partnership is working to ensure it also becomes the city’s most high profile luxury accommodation.
Heather Gilchrist, Frasers Hospitality’s Regional Manager for Scotland, said: “Fraser Suites Edinburgh is an exciting departure for the brand because it is the first boutique hotel in the company’s portfolio.
“We have worked extremely hard to transform Fraser Suites Edinburgh into the beautiful hotel it is today – so we need the best PR available to make sure it gets the attention it deserves.
“Holyrood Partnership handled the PR for our grand opening last month and will be continuing to help put Fraser Suites Edinburgh and our sister unit Fraser Suites Glasgow in front of key travel and lifestyle editors both in the UK and internationally. They achieved superb media coverage from the hotel’s official launch and we are seeing results from this already by way of extremely busy bookings over the festive period.”
Holyrood Partnership, who was selected after a three-way pitch, will be planning a series of media trips with key journalists as well as working on a number of campaigns to promote the hotels.
Since its launch in 2002, Holyrood Partnership has enjoyed a growing client and media profile, built on the extensive newspaper credentials of founders Scott Douglas and Raymond Notarangelo. The agency has also equally become well-known for its digital PR, including online profile enhancement, web news profiling, social network building and creative use of video and audio.
Raymond Notarangelo said the team is delighted to work with such a stylish venue.
He added: “Our skill is to spot stories and opportunities where others see nothing, and with such a stylish and historic venue that is a dream commission for us.
“We previously had great success with the opening of Tigerlily in Edinburgh, and we are enjoying spreading the word about Fraser Suites Edinburgh immensely.”
Holyrood Partnership is promoting Fraser Suites Edinburgh via traditional media as well as online at www.holryoodpr.co.uk and with its PR photography and PR video services.
Further information from Holyrood Partnership, 0131 561 2244, firstname.lastname@example.org