Leading eCommerce and marketing agency Radiator is driving online sales at Snappy Office Supplies, a dynamic new online stationery company which supplies office supplies and furniture throughout the UK and Northern Ireland (www.snappyofficesupplies.com).
Radiator, a full service design, development and internet marketing consultancy, works with clients to provide a fully integrated solution from website concept to sales. With Snappy, the brief was to create a strong brand then develop it with a full-user interface.
Stephen Hunter, co-owner, sales and marketing director of Radiator, said, “Snappy sells a range of 23,000 different products in a very competitive market that is extremely price-sensitive. Therefore we had to enable staff to analyse web user behaviour and make adjustments to promotions by providing the client with both Google Analytics and Pay per Click training.
“The Snappy website needs to be clear, concise and easy to navigate. When you’re dealing with such a high number of products, users need to find what they want with the minimum of clicks and get their order in quickly for next-day delivery.
“Business users are pressed for time so they need an online resource that is first and foremost functional but also alerts them to relevant new products and special offers with minimum fuss.”
Andrew Penman, Managing Director, Snappy Office Supplies, commented, “The Radiator team leaves nothing to chance and has helped us achieve early sales targets. A combination of SEO, PPC and eMail Marketing has helped us achieve year one sales in four months. PPC alone returns a customer conversion rate of over 7% when industry standards are between 3-5%.”
Radiator (www.the-radiator.com) based in Glasgow’s Merchant City, has recently embarked on a corporate expansion strategy which will extend its reach beyond Scotland’s central belt and more than double its turnover to £1 million in 2012 through organic growth.
A member of ScotlandIS, the trade body for the information and communications technologies (ICT) industry, Radiator works closely with clients to increase their brand awareness, leads and repeat sales online. Its customer base spans a broad spectrum of public and private sector organisations, all of which call upon its expert input to generate online sales.
For further information please contact Fraser Hogg or Stephen Hunter on tel 0141 564 8000
Issued on behalf of Radiator by Liquorice Media 0141 561 4018
Date 10th March 10
Contact: Susan Christie