How to…Bite a Dog, Herd Cats and Avoid Being a Sitting Duck

COMPANIES looking to promote their products and services in print, television and on the internet are to be offered first class tips on hitting the headlines from experienced journalists.

Stop Press! Media is to host a breakfast workshop for Glasgow Chamber of Commerce on Tuesday March 30 at Novotel Glasgow Centre entitled: “ How to … … Bite a Dog, Herd Cats and Avoid being a Sitting Duck”.

The media is one of the most powerful tools available to businesses. Every potential client can be influenced by what they see or hear, but how to use the media remains a mystery to many companies and organisations.

This workshop offers a view from the inside and an insight on how to use it to boost profile, promote services, products and reputation and ultimately sales.

Stop Press! Media has brought together journalists with experience as reporters, news editors and photographers with the likes of The BBC, The Times, Daily Telegraph, Independent, Daily Mail, Reuters and other titles to provide an insight on how the media works.

It’s estimated that around 98 per cent of all press releases sent to journalists end up in the bin and most don’t even get read. Yet, with just a little bit of practice and advice the chances of a company getting favourable coverage can be greatly enhanced.

“The best detectives think like criminals, the best gamekeepers think like poachers and to work with the media effectively it can pay to think like journalists,” said Fiona Mackay, Director of Stop Press! Media.

“The changing face of the news industry has also created both new pressures for journalists and opportunities for organisations trying to get their messages across to mass audiences cost effectively.”

Speakers at this breakfast event include:

  • Andrew Cassell: former BBC Scotland Correspondent who has appeared on all major UK news broadcasts, including Radio 4’s Today Programme and the 1, 6 and 10 o'clock tv bulletins. He has also worked for STV and local radio in England and Northern Ireland and as the BBC's Washington correspondent.

  • Stewart Cunningham: A professional photographer for more than 30 years, experienced across four continents working for national and international media including Reuters, Associated Press and every major newspaper in the UK. Stewart is one of the UK's foremost press and PR photographers having covered everything from product launches to major news and sports events world wide.

  • Simon Laidlaw: An experienced broadcaster with a career as a presenter, editor, cameraman, producer and director spanning two decades.

  • Paul Kelbie: A Fleet St veteran with more than 26 years experience as a reporter and news editor on a range of national newspapers from The Times to the People.

For more information or to book a place at the event call Glasgow Chamber of Commerce on 0141 204 8332 or visit

Contact: Fiona Mackay
Phone: 0141 952 4004