Oban & Lorn Tourism Association Event Success

There was a positive turnout at An Afternoon with Oban & Lorn Tourism Association (OLTA) which took place on Monday 29th March at Oban Caledonian Hotel.

Approximately 20 local businesses attended the event which provided an opportunity for all those affected by tourism to network with colleagues in the industry and learn more about the work of the OLTA.  The event included a complimentary drinks reception, short presentation from the association “Promoting Oban Together” and traditional Scottish music from local musicians. 

Calum Ross of Loch Melfort Hotel, who is also on the OLTA committee, delivered the presentation which discussed some plans for the future.  The OLTA is currently looking at a possible visitor loyalty scheme called the Oban Passport which will promote food and drink in the area and raise Oban’s profile as Scotland’s Seafood Capital.  Calum also discussed a research project that is currently underway into whether the association can become a Destination Management Organisation, mirroring other tourist destination groups in Scotland such as Aviemore & Cairngorms, Fort William and Loch Ness.  A public relations project is also being delivered for Oban which includes several press trips to the area.  

Lucy Hamilton of Pole Position Internet Solutions and committee member presented information on the OLTA’s successful Oban website (www.oban.org.uk) which not only receives over 30,000 unique visitors to the website during the peak season but is a key marketing tool in driving visitors into Oban.  The website is also effective in directing web traffic and many potential visitors to member’s own websites.  Colin Mossman of Lagnakeil Highland Lodges, also a committee member, talked through the successful national advertising campaign.  The OLTA has managed this year to book £100,000 worth of advertising space for just over £46,000 in key national and regional media outlets.  Around 20 members are supporting the campaign.

Tony Hill of Sea.Fari was the event’s guest speaker who discussed his involvement in the OLTA from a member’s perspective and encouraged industry team work.  Also attending the event was David Adams McGilp, who is soon to take the reigns as Visit Scotland’s regional director for Argyll & Bute and Councillor Neil MacKay of Argyll & Bute council. 

Calum Ross said: “We are delighted with the success of the OLTA’s awareness event.  Whilst we were able to present the achievements of the OLTA and our current projects, we also received some valuable feedback from businesses who attended.  We are confident that the event has encouraged those who are not yet members to get involved.”

Calum added: “The committee would like to thank all those who took time out of their busy schedules to come along to the event.”


For more information please contact:

Pauline Foster

Pure Shores PR & Marketing

01631 569 651




Notes to editor:

  • OLTA Mission Statement: Oban & Lorn Tourism Association is committed to deliver a unique and quality experience exceeding our customers’ expectations through the development of our town and its people, which will enable us to be a leading tourist destination within Scotland contributing to the overall growth objectives of VisitScotland.
  • www.oban.org.uk

Contact: Pauline Foster
Phone: 01631 569 651
Email: pauline@pureshorespr.co.uk
Website: http://www.pureshorespr.co.uk