Trial World Championship event gives Lochaber students the chance to prove themselves in business.
The World's foremost event in trial motorbiking has in an unprecedented move put it's faith in the ability of four students from Lochaber High School. L + M events, the organisers of the SPEA FIM Trial World Championship at Fort William, have done more than embrace the local community – they've put them to work! The students have got their first taste of the cut throat world of publishing and sales advertising with a commission to create a local business directory to be used within the official event programme. And already the deadlines are looming with the World Championship being staged at Nevis Range from 25 to 27 June 2010.
The students, aged between 16 and 17 years old, are completing The Young Enterprise Scotland (YES) Company Programme that involves them setting up and running their own company in school over the course of one academic year. Stephen MacPhee (16), Jamie Riley (16), Connor Gillies (17) and Leah Burns (17), who set up their company LochADder, have been set the task of selling dedicated advertising space to local businesses throughout Fort William and Lochaber, thereby creating a useful business directory for the benefit of competitors, teams and spectators attending the World Championships event.
Through the course of the YES programme the students have elected a board of directors from amongst their peers, raised share capital and marketed and financed their advertising sales campaign. In doing so they have learnt about all aspects of business from market research, sales techniques, business administration, promotions, finance, customer service and HR. At the end of the year they will also have to liquidate the company and present a full report and accounts.
Jake Miller from L + M Events, who recognises that local community involvement is essential to the success of the Trial World Championships, has also been quick to realise the huge benefits of The YES Company Programme. As a result he was keen to give the High School students a real-life experience of the world of business, employment and economics through this marketing project; enabling them to acquire essential employability skills for the future together with positive attitudes to work and life.
Jake Miller said: 'Whilst we would like to take all the credit for this project, we have to thank Frazer Coupland at the Outdoor Capital, as he was instrumental in bringing the two parties together and has used his local contacts to make this a real success. We are really proud of what the group have achieved. They have approached the task in a mature way and stuck to the guidelines we set out. It has been a great way to engage with the local community and to give the kids a taste of what they can expect when they move into the working world.'
Connor Gillies said about his experiences: 'LochADder was established in 2009 through the Young Enterprise Scotland group. The whole team would like to thank Jake Miller of L + M Events for his fundamental support, without whom the company would not have been as successful. Thanks must also go to the local businesses who advertised with us, even in such a tough financial climate. We would also like to thank our two business advisors, Roddy MacPhee, Lochaber Business Development Services and Elaine Jones, Highlands and Islands Enterprise, whose help has been instrumental to the progress of our LochADder; as well as Frazer Coupland from No Fuss, who provided valuable advice to our board throughout.
'The experience proved to be a lot more work that we first thought but the team overcame these problems. Morale and motivation were key elements to our success and these traits, I'm sure, will carry forward to any further projects we do in the future.
'LochADder wishes every success to all riders in the 2010 event.'
Formal recognition of the skills and abilities developed through the Company Programme is offered via the Young Enterprise Exam that the Lochaber High School students sat in February. The results of the exams conducted by Strathclyde Business School, University of Strathclyde, to strict quality control standards will be received in April.
Jim Sutherland, Head Teacher at Lochaber High School, said: 'Getting involved with Young Enterprise Scotland has been an interesting and stimulating experience for the young people of Lochaber High School's 'LochADder' group. It has given them an opportunity to work with business people on a real project which is proving to be commercially successful.'
On 25, 26 and 27 June 2010, the Nevis Range, Fort William, will stage the UK leg of the 2010 SPEA FIM Trial World Championship, the thirty-sixth edition of the biggest, the most important and the best motorcycle trial competition series on the international calendar. It is the first time since 1992 that Scotland has hosted a stage of the World Championship series; that will see seven other Grand Prix events being staged in Spain, Portugal, Japan, France, San Marino, Italy and the Czech Republic in 2010.
For more information of the Young Enterprise Scotland Company Programme got to: http://www.yes.org.uk/images/stories/pdf/company_programme.pdf;
For more information on the 2010 SPEA FIM Trial World Championship go to: http://ukworldtrial.com/
Paddy Cuthbert, Podge Publicity – T: 07968 699636 / E: email@example.com
Young Enterprise Scotland (YES) is one of Scotland's leading providers for aspiring young people in Enterprise in Education. The wide range of programmes for young people aged 5 – 25, give them the opportunity to develop their full potential and raise their confidence and self esteem and also test out their business ideas.
YES is a registered Charity in Scotland, with limited liability. It has been operated throughout Scotland for over 30 years. During this time they have worked with schools, educationalists and business volunteers to deliver practical learning programmes designed to provide young people aged 5-25 with a real-life experience of the world of business, employment and economics.
Our vision is to reach all young people in Scotland, whether they are in school, in secure or residential establishments, in Young Offender Institutions or at university, to prepare them for their future participation in further education, training or employment and as inclusive citizens.
The Company Programme, one of our key programmes, involves young people aged 16-18 setting up and running their own company, in doing so learning about all aspects of business such as market research, finance, sales, production or service provision, customer service and HR. Young people receive support from a link teacher and a business advisor and we have a network of over 600 volunteers across Scotland who support the delivery of the programme.
Contact firstname.lastname@example.org for further information.