Radiator Develops International eCommerce Strategy for Audio Chi

Leading eCommerce and online marketing agency Radiator has developed an international eCommerce platform for Audio Chi, the new premium audio brand behind the high performance W-Series headphones, a product combining cutting edge design with exceptional sound performance.

In addition to detailing the W-Series product range and offering an online store, the website (www.audiochi.com) features all the latest news and reviews about the headphones that are generating interest from music-lovers world-wide.

Stephen Hunter, sales and marketing director of Radiator, said, “A key feature of the site is the online store, which is fully integrated into our in-house eCommerce management system; this offers standard functionality on a Microsoft platform with unlimited scope for customisation by generating pages that are search engine friendly and accessible using standards that are cross-browser compatible.”

Lewis Heath, head of research and development at Audio Chi, commented, “Having researched and contacted a number of eCommerce companies, we were impressed by Radiator’s knowledge and technical capability. The brief was to create a website which performed in terms of both aesthetics and functionality to the required level and, ultimately, it was an easy choice to go with Radiator.

“Radiator challenged our thinking, managed our expectations and, more importantly, delivered on time. We are now working on a number of projects with Radiator and consider them a key partner to the continuing development of our eCommerce strategy.”                      

A member of ScotlandIS, the trade body for the information and communications technologies (ICT) industry, Radiator (www.the-radiator.com) works closely with clients to increase their brand awareness, leads and repeat sales online. Its customer base spans a broad spectrum of public and private sector organisations, all of which call upon its expert input to generate online sales.


For further information please contact Fraser Hogg or Stephen Hunter on tel 0141 564 8000

Issued on behalf of Radiator by Liquorice Media 0141 561 4018

Date 7 April 10

Contact: Susan Christie
Phone: 0141 561 4018
Email: susan@liquorice-media.com
Website: http://www.liquorice-media.com