BIG Unveils New Head of Edinburgh Operation

The BIG Partnership, Scotland’s largest public relations agency, has appointed Nicki Sturzaker as the new head of its Edinburgh operation.

Nicki takes over from Bill Shaw who has decided to step down after six years with the agency.

Edinburgh-born Nicki is returning to Scotland after 10 years working for agencies in London and the South.

BIG director and founder Neil Gibson said: “Nicki is a seasoned communications professional with some tremendous experience of working with major brands as well as a track record of leading and developing teams.

“We believe she’ll make a significant contribution to the ongoing growth of our Edinburgh operation and the wider company in the years ahead.

“We’d also like to wish every success to Bill Shaw, who has decided to step down to seek a fresh challenge.  Bill has made an important contribution to our Edinburgh office since joining from Catchline Communications in 2004 and we wish him well.”

Nicki Sturzaker joins BIG after spending the last 10 years in London and the South working for various organisations including The Communication Group (Divisional Director for the Marketing Communication Practice), Pitch TV (PR & Marketing Director for shopping channel on SKY) and latterly Director at Text 100 (international tech comms agency).

She brings a wealth of experience in PR and marketing-communications across a number of sectors including travel/tourism, retail, property, food & drink and public sector for clients such as Diageo, Whitbread, Sun International; Nichols Foods, Ricoh, BiC and Skype.

Her most recent role was UK lead and EMEA consumer lead for Skype at Text 100, where she was responsible for raising consumer awareness of Skype.

Nicki said: “I hope to bring a wealth of London and international experience to BIG – I've learnt a lot from working across different industries and also countries and hope to bring some fresh ideas and approaches back to Scotland, which was ultimately where I began my career.

“Despite the recent economic downturn, I believe this is an extremely exciting time for Scottish businesses and the PR industry in particular. It is at times like this that organisations need to invest even more in their communications and brand reputation and those that do will come out stronger and more successful.”

Handling communications for over 200 UK organisations, encompassing multinationals, household brands, major public sector bodies and fast-growing SMEs, The BIG Partnership is a privately owned company with offices in Glasgow, Edinburgh, Aberdeen and Fife and employs 95 people.


For further information, please contact Neil Gibson:

Phone:                 0141 333 9585 / 07980 924838


Contact: Neil Gibson
Phone: 0141 333 9585