Benromach Gets 2010 Three Tens Series on Track

Benromach Speyside Single Malt Scotch Whisky continues headline sponsorship of The Three Tens endurance mountain bike series in 2010

Fort William based No Fuss Events are delighted to announce the continuing sponsorship, for the third consecutive year, of The Three Tens series by Benromach Speyside Single Malt Scotch Whisky. The three cross country mountain bike endurance events that have become popular fixtures on Britain's mountain biking calendar can continue to grow and develop with the support of Benromach as headline sponsor.


The first of the Benromach Three Tens Series events, 10 Under the Ben, the flagship of the series, will be held in Fort William – the UK's premier mountain bike destination – on Saturday 15 May. More than 1900 riders from all over the UK and the rest of the world have experienced the awesome course on some fantastic trails within Forestry Commission Scotland's Leanachan Forest since the event began five years ago. 10 at Kirroughtree, nominated for Best Mountain Bike Event at the 2009 Singletrack Awards, will take place in Galloway Forest Park on Saturday 10 July and 10 More in Moray will round off the series in The Ordequish Woods, Fochabers, on the Saturday 21 August.


The Benromach Three Tens Series has captured the imagination of two-wheeled outdoor enthusiasts who have a responsible attitude to really good fun, as well as a balanced and environmentally sensitive lifestyle.


The Benromach Three Tens Series of open mountain bike events involve individuals and teams of two, three and four, cycling a ten-mile circuit of exquisite trails at each venue over a ten hour time period. As well as commitment to the Three Tens Series, Benromach will provide spot prizes and the opportunity for participants to sample the distillery's newest product, Benromach 10 Years Old Speyside Single Malt Scotch Whisky.


Commenting on the sponsorship announcement, David Urquhart, Joint Managing Director of Gordon & MacPhail, owners of Benromach Distillery, said: 'It's a pleasure to have Benromach associated with the Three Tens Series for another year. We always receive a warm reception from the organisers and participants at these fantastic mountain biking events. We are growing along with the Three Tens Series and the sponsorship now represents an excellent opportunity to showcase our brand – especially our new Benromach 10 Years Old single malt – to a receptive audience. In addition, once again, Gordon & MacPhail staff will be getting involved directly by entering a team in one or more of the events.”


Located on the outskirts of the ancient market town of Forres in Speyside is Scotland's best kept secret. From the small and almost lost Benromach distillery emerged a single malt with distinctive qualities reflecting its exclusive hand made credentials as well as encapsulating the self-reliance, sophistication and modern values of Scotland today.


Frazer Coupland of No Fuss Events, organisers of the Benromach Three Tens Series, said “The synergies between Benromach and No Fuss like any fine malt just get better with age, lets face it Benromach is to be enjoyed whilst relaxing and reflecting after a great day. At No fuss we have a recipe of good craic , great trails and a laid back atmosphere, what better way to have a great day.”




Media Contact:

For further information please contact:

Paddy Cuthbert | Podge Publicity | M:07968 699 636 | E:


For further information about Benromach please contact:

Linda Bruce or Kate Trussler, Platform PR, 0131 226 3000, or


Notes to Editors:



Established in 1898, Benromach distillery changed hands many times and was virtually derelict when bought by Gordon & MacPhail in 1993. Drawing on generations of whisky expertise, the company carried out a painstaking refurbishment and the distillery was officially re-opened by Prince Charles in 1998.


Benromach Distillery is located on the outskirts of the ancient market town of Forres. A four star visitor centre is open to the public throughout the year for tours and tastings. Benromach distillery is a member of the world famous malt whisky trail.


Benromach Speyside Single Malt Scotch Whisky is the Official Whisky of the 09-10 Clipper Round the World Yacht Race.


Benromach expressions include:

Benromach Ten Years Old

Benromach Ten Years Old is created from the finest Scottish barley and pure spring water from the nearby Romach hills. After being matured for at least ten years, it emerges golden in colour and displays rich fruit, sweet chocolate and delicate spicy aromas. With a rich sherry influence, the mouth-watering palate coats the senses with exotic fruit flavours, toasted malt and a delicate hint of smoke.


Benromach Peat Smoke

Full bodied, intense and challenging with a smoky character, yet balanced with the fruity elegance of Speyside.


Benromach Origins

A series of special bottlings crafted to highlight how small changes in the art of whisky-making can help to shape the character of the final single malt. The first batch release in the series is produced using Golden Promise barley, grown in the heart of Speyside. Matured in first and second fill sherry casks, this full bodied single malt displays rich, fruity notes, intertwined with peat smoke a soft spicy flavours.


Benromach Organic Special Edition

Created to the rigorous standards set by the Soil Association, this special edition of Benromach Organic has been made using the finest Scottish organic barley, dried using peat smoke to produce a fresh, vibrant single malt that is smooth and creamy with a strong oak influence and sweet vanilla notes, intertwined with soft peat smoke.


Other Benromach expressions are also available. Please visit for details.



(endurance cross country mountain bike events)


10 Under The Ben (Saturday 15 May) – Forestry Commission Scotland's The Leanachan Forest, Fort William

10 At Kirroughtree (Saturday 10 July) – Galloway Forest Park, Dumfries and Galloway

10 More In Moray (Saturday 21 August) – The Ordequish Woods, Fochabers


The three races are run on an endurance format with teams and individuals competing to see who can complete the most laps of a 10 mile cross country trail in 10 hours. Participants can compete as a solo or in relay teams of two, three or four.


These now legendary events give recreational riders, racers, off road riders and weekend warriors an opportunity to get on their bikes, ride great courses with loads of like minded people and have a good time in a fun and relaxed environment.


Entry costs:

Solo – £45

Pair – £80

Trio – £120

Quad – £140


All events are a real family day out with entertainment and music for all. For each event race registration and pre race party commence on the Friday evening, with the race scheduled to start at 0900 on Saturday; and an après race party going on late into Saturday Night for those who have the energy!


For further information on The Benromach Three Tens Series of endurance cross country mountain bike events or to enter an event log on to



A not-for-profit community company established to promote Fort William and Lochaber as the best place to experience the outdoors in the UK. There are over 65 different activities to choose from in an amazing landscape that encompasses the small isles to Ben Nevis with white water rivers, sea, lochs, beaches, forest, glens, cliffs and mountains in between.





Contact: Paddy Cuthbert
Phone: 07968699636