Fort William's No Fuss Events, along with three of their principal event sponsors – Orange Mountain Bikes, Hope and Benromach Single Malt Whisky – have today (Thursday 1 July) laid down the gauntlet to Great Britain's mountain biking community to find the ultimate mountain biking endurance all-rounder – The King Of The Mountains.
To be in with a chance of being crowned the first ever King of the Mountains riders must take part in three challenging but fun open mountain bike events in the 2010 No Fuss stable – The Benromach 10 at Kirroughtree (10 July), The Hope Endurance Downhill (24 July), and the new Orange Tour De Ben Nevis (11 September), a no frills, 61km point-to-point mountain bike stage race that circumnavigates Ben Nevis.
These brave warriors, riding each race as a solo or in pairs, will not only have to cope with energy sapping and heart pumping endurance, they will also need lighting quick reflexes, superb bike control in all conditions, nerves of steel whilst negotiating some of Scotland's remotest trails and an unerring eye for the right line if they are to pick up the ultimate prize.
Frazer Coupland from No Fuss Events, said: “The new King of the Mountains series is really appealing to us as it is aimed at the real warriors of the sport. The fact that Benromach, who have been headline sponsor for the Three Tens for three years and have truly aligned themselves with mountain biking, Hope and Orange, all British companies, have got behind the series gives us the confidence to announce this as the UK's Official (unofficial, No Fuss wouldn't have it any other way) British all round mountain bike challenge. Who will be the 2010 King of the Mountains?”
Micheal Bonney from Orange Mountain Bikes explained the concept behind the series to find the UK's top all round mountain biker: “The guys in the Orange factory ride hard, but none of them are going to win a cross country or downhill race – they're just good mountain bikers. So the King Of The Mountains series is for people like us, people who want something different. Anyone can compete to be the best all-round mountain biker. You don't have to be a cross country machine or downhill nutter. And if you're just up for a challenge, this is the hardest series the UK has to offer and you get to ride some of the best UK trails.”
Entries to the ultimate all round challenge are open to solo riders or pairs. To have a chance of winning the crown riders must enter 10 at Kirroughtree, The Endurance Downhill and the Tour of Ben Nevis through the No Fuss Website. Entry fees are £145 for a solo and £245 for a pair. Points will be awarded at each event and the highest points will be the winner. Though this is an unofficial 'official' competition -No Fuss like to keep it that way – fantastic prizes, to be announced soon, will be awarded to the King of the Mountains.
David Urquhart, Joint Managing Director of Gordon & MacPhail, owners of Benromach Distillery, said: “The Three Tens are excellent, thrilling events that we're proud to put the Benromach name to. We wish all the competitors good luck in this tough new challenge, and look forward to watching what we're sure will be an exciting battle for the title of the UK's all round mountain biking champion.”
Neil Arnold, Marketing Manager form Hope, said: “This is a great concept, and really is an all round test for any mountain biker, not just hardcore cross country or downhill riders – you need to be able to do most things well to be in with a shout!“
For more information and to enter go to: http://www.nofussevents.co.uk/
For further press info, event images and interview requests – Paddy Cuthbert, Podge Publicity – T: 07968 699636 / E: firstname.lastname@example.org
Notes to Editor:
King of the Mountains Events
Kirroughtree in the Galloway Forest Park near Newton Stewart, the jewel in the crown of Forestry Commission Scotland's 7stanes mountain bike centres, is the venue for the first event of the No Fuss all rounder challenge. At the BENROMACH 10 AT KIRROUGHREE, on Saturday 10 July, riders will have to complete the most laps of a 10 mile cross country course, made up of fast flowing singletrack, unrelenting natural sections, water crossings, low gear technical climbs and smooth rolling descents, in 10 hours.
The most extreme downhill mountain biking endurance race in the UK, THE HOPE ENDURANCE DOWNHILL, is the second race the prospective kings will have to endure. It is staged on the internationally revered downhill track at Nevis Range near Fort William – home to the 2007 Mountain Bike World Championships. It is one of the roughest, toughest, longest and most physically demanding courses on the mountain bike world cup race circuit and, at 2.82km, is one of the longest. For this grueling event riders will need huge amounts of stamina in order to ride the track as many times as possible in six hours! Can anyone beat the record 18 runs set in 2008?
THE ORANGE TOUR DE BEN NEVIS, on Saturday 11 September 2009, is a new event to the No Fuss programme this year. The Final race of the three event King of the Mountains series is a no frills, 61km point-to-point mountain bike stage race that circumnavigates Ben Nevis, taking in some of the most rugged and isolated terrain in the Highlands. The Tour De Ben Nevis route has been long recognised as one of the best mountain bike trails in the Highlands and takes mountain biking back to the mountains. The five-stage course (including time trials, a technical downhill, a carry climb and decent, a cross country sprint and a final urban stage), starting and finishing in Fort William in the Outdoor Capital of the UK, is undulating and varied with river and stream crossings, tough climbs and long rewarding descents. The fastest cumulative times and the highest points are then combined to decide the winners.
Outdoor event specialists No Fuss Events (Fort William) have a reputation for delivering annual programmes of challenging open events combining the most breathtaking scenery in Scotland with energy sapping and heart pumping endurance in a fun and friendly environment – from trail running to cross country and downhill endurance mountain biking to the toughest triathlons and the world's craziest water sport.
With an extended programme of eleven active sports events across the length and breadth of Scotland in 2010 No Fuss encourage participation from first timers, families, work colleagues, weekend warriors and elite athletes. No Fuss Events do exactly what it says on the tin – great events with a fun and friendly atmosphere that encourage participants of all ages and abilities to sign up year after year. With Over 60% of athletes who attended events in 2009 re-booking from previous years, there is a clear indication that customer satisfaction is extremely high and events are interesting, challenging and fulfilling enough to warrant a return.