The Spires, operators of serviced suites in Aberdeen, Birmingham and Glasgow, has launched a new website that will realise the potential of its recent investment in new technology and build on its use of social media.
The Spires was an early adopter of social media techniques for its marketing strategy, as Craig Duguid, National Sales Manager explains:
“We took our first steps into Twitter early in 2009. Although that sounds relatively recent, in terms of Twitter's phenomenal growth, it actually makes us veterans in terms of Twitter use by UK companies.
“By linking Twitter and our Facebook page with our website, we have been able to build up a loyal following. In fact, we now have more than 1,000 followers signed up to receive our news. That’s quite impressive for our business as it means there are a thousand people out there who have chosen to follow our news, competitions, special offers and discounts.
“We know Twitter works for us. We can see it in the responses we get. When we issue a discount code on Twitter we can track the response directly in our booking systems.”
The new website at www.thespires.co.uk builds on the integration of social media with updates on the front page. The new site is also being designed to use the full potential of The Spire’s recent investment in a state-of-the-art property management system.
The Guestline system updates live information on availability at each of The Spires’ locations. Bookings on the website are also fed automatically into the company’s management systems.
In a competitive market, The Spires’ management team also see great benefits in terms of rate management for their suites.
Established in 1995, The Spires has a total of just over 100 serviced suites at its three locations in Aberdeen, Birmingham and Glasgow.