Cowal Highland Gathering Takes to the Big Screen

Thanks to EventScotland Grant Award

EventScotland has granted an award of £10,000 to the 2010 Cowal Highland Gathering, the world’s largest and most spectacular highland games event, held in Dunoon every August.

The grant money will specifically support the hiring of a big screen, radio and television advertising and additional promotional leaflets for the event this year. 

This will be the first time Cowal Gathering has used a big screen, also known as an LED screen similar to those used at music festivals and popular sporting events.  To an expected crowd of 15 to 20,000 people on the Saturday, the screen will show the World Highland Dancing Championship Finals along with other key competitions taking place that day. 

Also expected to reach TV screens this August will be the Cowal Gathering advertising campaign on STV.  The plan is to have a series of adverts, which will deservedly promote the event as a quality day out attraction, transmitted to the channel’s extensive west coast region including Glasgow, Ayr and as far north as Fort William. 

Malcolm Barclay, Event Manager for Cowal Highland Gathering said: “We are incredibly grateful to EventScotland for their support in this year’s media campaign.  The new LED screen means that everyone will get a front row view of the competitions. It will also create a new platform for Cowal Games to showcase the talents and world class professionalism of our competitors.”

He added: “We are currently in discussion with STV and we look forward to creating an even bigger buzz about our world renowned institution in surrounding, accessible areas.”

Paul Bush OBE, Chief Operating Officer at EventScotland, the national events agency, said:  “The Cowal Highland Gathering is one of the world's biggest and most spectacular Highland Games and attracts thousands of people to Dunoon in Argyll each year.  The event is a massive celebration of Scotland's culture, heritage and indigenous sports and proves itself to be a huge tourism asset to the area each year.  The big screen in 2010 will ensure that all those who attend get the best possible experience and spread the word far and wide that the Cowal Games is one of Scotland's must see events.”     

Cowal Highland Gathering is known as the world’s largest and most spectacular highland games event.  It takes place at Dunoon Stadium, Argyll from Thursday 26th to Saturday 28th August, 9am to 6pm each day.  For tickets and more information visit or telephone 01369 703 206. 


For more information please contact:

Pauline Foster

PR Account Manager

Pure Shores PR

+ 44 (0) 1631 569 651

+ 44 (0) 7791573247

Notes to Editors:  


  • EventScotland, the national events agency, was established in 2002 with the aim of strengthening and promoting Scotland’s events industry.  EventScotland does this by attracting, generating and sustaining a portfolio of world class events in Scotland.
  • In 2009, EventScotland launched the new national events strategy which will lead Scotland’s events industry into and beyond 2020. 
  • The national events strategy, Scotland: The Perfect Stage, outlines a clear mission and vision to further establish Scotland as a world leading event destination, to grow the industry and the expertise within it and to deliver events which provide impact and international profile for Scotland.
  • EventScotland offers funding through two programmes: the National Programme which funds events which drive domestic tourism and the International Programme which funds events which raise the profile of Scotland on an international stage and generate economic impact.

About Cowal Highland Gathering:

  • Since the very first gathering on 11th August 1894, Cowal Highland Gathering has become a world famous institution and has gone from strength to strength.  For decades, Cowal has been a major promoter of highland games, music, dance, tradition and remains a key date in the Highland Dancing and Piping competition calendar. 
  • The event attracts 3500 competitors from all over the world with many from Scottish communities-in-exile as far flung as Canada and New Zealand. 
  • As well as watching the heavy athletic, piping and Highland dancing competitions, visitors to Cowal Highland Gathering on the Saturday also enjoy a ceilidh tent, children’s tent, a range of stalls selling local crafts and a quality food and drink arena. 
  • The event comes to a spine tingling climax on the final evening (Saturday) when 3000 pipes and drums play in unison to salute the chieftan.  This is then followed by an incredible march through the town and spectacular fireworks from the town’s pier.

Contact: Pauline Foster
Phone: 01631 569 651