Three Month Countdown to the GE 2010 Edinburgh ITU Duathlon World Championships

Catriona Morrison, 2009 ETU Duathlon European Champion and 2006 ITU Duathlon World Champion, marked the final countdown to The 2010 GE Edinburgh ITU Duathlon World Championships, the highest-level competition in the sport's annual calendar and the most prestigious duathlon competition ever staged in the UK.

Up to 1,000 of the world's best Elite and Age Group competitors will descend on Edinburgh's Holyrood Park from 03 – 05 September to compete for six World Championship titles, twenty seven Age Group gold medals and a total prize fund of 75,000 Euros (for the Elite competition).

Chair of the Local Organising Committee and Director at British Triathlon, Tom Chambers said: “The 2010 GE Edinburgh ITU Duathlon World Championships is set to be a great event. The extra support of GE, the iconic setting of the Scottish Capital and one of the largest GE GB Age Group Teams will make the event an exciting exhibition of our modern and dynamic sport.”

British Triathlon also announced that GE, one of the worldwide sponsors of the London 2012 Olympic Games, are the title sponsor of the 2010 GE Edinburgh ITU Duathlon World Championships.  This event sponsorship is part of a much larger package that will see GE becoming Partner of British Triathlon Great Britain teams, providing support and expertise for the athletes as they prepare and compete at the highest levels in the run up to the 2012 Olympic Games.

Mark Elborne, President & CEO, GE UK, commented: ”As a major Scottish employer with over 2,000 people in Scotland, GE is delighted to be supporting the Edinburgh ITU Duathlon World Championships. This is as part of our ongoing partnership with British Triathlon on the lead up to London 2012 which will see us provide state-of-the-art medical imaging equipment for the early diagnosis and treatment of sporting injuries to make a real impact on Team GB's gold medal prospects. We wish the British Duathlon team the best of luck for the race – they can rely on GE's support – as well as the cheers of our 18,000 UK employees.”

Scotland's Catriona Morrison, from Broxburn near Edinburgh, who recently declared her intention to compete for the World title in her home town, said: “With just three months to go before the 2010 GE Edinburgh ITU Duathlon World Championships arrive in the Scottish Capital, as a local athlete I am both proud and excited to be part of such a prestigious event. The course is exciting and challenging and will be a real test of fitness and determination for both the Elite and Age Group athletes alike.

“The 2007 European Duathlon Championships in Edinburgh were a great success and with the support of GE, the 2010 GE Edinburgh ITU Duathlon World Championships will be even better! Edinburgh is a beautiful city and it will be a real honour to race in such a fantastic location.”

The Edinburgh course is expected to be one of the most challenging ever used for an ITU Duathlon World Championships as athletes contend with the tough climbs of a multiple lap circuit around Holyrood Park and Arthur's Seat.  It will showcase the city of Edinburgh and Scotland as the perfect destination for the world's biggest and best sporting events.

Paul Bush OBE, Chief Operating Officer at EventScotland, the national events agency, said:  “With three months to go until the ITU Duathlon World Championships, Edinburgh is gearing up to welcome some of the best multi discipline athletes in the world.  The Championships will utilise the city's iconic Holyrood Park and the sensational backdrop of Arthur's Seat which will ensure broadcast footage looks spectacular and competitors and spectators are given a unique experience.  Hosting world championships like this one allows Scotland to showcase not only its scenery and landscape but also its home grown athletic talent and this year Catriona Morrison will be just one of the Scots contesting for glory against a world class field and raising the profile of Scottish athletes around the world.”

The 2010 GE Edinburgh ITU Duathlon World Championships offers the perfect opportunity for Edinburgh residents, visitors to the city and running, cycling and multisport enthusiasts to watch the best duathletes in the world do battle as they demonstrate their incredible levels of endurance and tactical ability.

Councillor Steve Cardownie, Festivals & Events Champion for the City of Edinburgh, said: “Having hosted what were acclaimed in 2003 as the best-ever European Cross Country Championships, followed by a successful Duathlon European Championships in 2007 and the fantastic World Cross Country Championships in 2008, we are better placed than anywhere else to deliver this type of major sporting event._
“Welcoming the GE Edinburgh ITU Duathlon World Championships to the city centre in September will be a welcome boost to the economy and will put a display of elite sport on show. I look forward to welcoming competitors, officials and spectators from all over the world.__
“I wish Catriona Morrison and the other Scots athletes the very best of luck for the championships.”
For more information on the 2010 Edinburgh ITU Duathlon World Championships go to – http://www.edinburghduathlon2010.com/ and follow the event on twitter at www.twitter.com/worldduathlon

Ends
Media Contact:
Paddy Cuthbert – Podge Publicity – 07968 699 636 / paddy@podge.co.uk

Notes to Editors:

Duathlon and The GE 2010 Edinburgh ITU Duathlon World Championships
Duathlon is a combination of two individual sports, Running and Cycling.  A standard distance duathlon consists of a 10km Run, 40km Cycle, 5km run, all completed as a continuous activity with transitions between the two disciplines. There are variations of this that are both longer and shorter. In September the Elite, U23 and Age Group athletes will compete over a standard course.

The International Triathlon Union governs the sport internationally – http://www.triathlon.org/
British Triathlon governs the sport in the UK – www.britishtriathlon.org
triathlonscotland governs the sport in Scotland – http://www.triathlonscotland.org

In recent years British duathletes at Elite and Age Group level have an impressive record in major competitions, boasting many medalists at both World and European Championships.   

Catriona Morrison has garnered five major titles to her name in the last four years – ETU Duathlon European Champion  (2007 & 2009), ITU Long Distance Duathlon World Champion (2007 & 2008) and ITU Duathlon World Champion (2006).  In 2007, in Gyor, Hungary, Paul Amey was crowned ITU Duathlon World Champion with Silver medals in the women's and junior men's competitions going to Michelle Dillon and current World Triathlon Champion, Alistair Brownlee.  

In 2009, Sophie Coleman and Vicky Graves won gold and silver respectively at the Junior Women's ITU Duathlon World Championships held in Concord, North Carolina.  The win in Concord, delivered a triple victory for Coleman, successfully defending her World Junior Duathlon titles in 2007 and 2008.

While the GE GB Duathlon Team will not be announced until July, British Triathlon has recently announced the first 290 member athletes from Scotland, England and Wales that will make up the GE GB Age Group Team.  At least another 80 athletes will join the list in the coming weeks bringing the total to 370, one of the largest Age Group teams ever to represent Great Britain at a Duathlon World Championships.

Edinburgh / Scotland – The Perfect Stage For International Sporting Events
Edinburgh lends itself exceptionally well to hosting Elite and mass participation sports events, having hosted many successful international events including the ETU Duathlon European Championships and the European Cross Country Championships in 2007 and the World Cross Country Championships in 2008; as well as the annual Great Edinburgh Run (10km).  

In September Edinburgh will host three major international sporting events – The 2010 GE Edinburgh ITU Duathlon World Championships, The [FITA] Archery World Cup Final and the World Youth Climbing Championships.

Title Sponsor
About GE
GE (NYSE: GE) is a diversified infrastructure, finance and media company taking on the world's toughest challenges. From aircraft engines and power generation to financial services, health care solutions, and television programming, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.

About GE in the UK
GE has been operating in the UK since the 1930s.  Today our 18,000 employees serve the energy, oil & gas, healthcare, aerospace, financial and media industries.  We have a strong and continuing commitment to the UK economy, having invested £13bn in our British businesses since 2001.  Our 2009 UK revenues were £4bn.  From our 60 major locations, including 25 world-class manufacturing and R&D facilities, we deliver high-tech innovative solutions to the global marketplace.  Our locations include London, Aberdeen, Amersham, Cardiff, Cheltenham, Leicester, Nailsea and Southampton.

Partners
British Triathlon
British Triathlon is the National Governing Body for Triathlon, Duathlon and Aquathlon in Great Britain, responsible for leading growth and performance of the sport. At international level Great Britain boasts a strong squad of world ranked elite triathletes who regularly achieve international success and has some outstanding young talent emerging from its youth programmes.

There are over 700 triathlon events conducted in Great Britain each year including the renowned London Triathlon and British Triathlon Super Series which attracts athletes from all over the world.  British Triathlon aims to promote excellence in our sport, and create opportunities for everyone to achieve their personal triathlon challenges. www.britishtriathlon.org

EventScotland
EventScotland, the national events agency, was established in 2002 with the aim of strengthening and promoting Scotland's events industry.  EventScotland does this by attracting, generating and sustaining a portfolio of world class events in Scotland.

In 2009, EventScotland launched the new national events strategy which will lead Scotland's events industry into and beyond 2020.  

The national events strategy, Scotland: The Perfect Stage, outlines a clear mission and vision to further establish Scotland as a world leading event destination, to grow the industry and the expertise within it and to deliver events which provide impact and international profile for Scotland.

EventScotland offers funding through two programmes: the National Programme which funds events which drive domestic tourism and the International Programme which funds events which raise the profile of Scotland on a international stage and generate economic impact.   http://www.eventscotland.org/

City of Edinburgh Council
Edinburgh is a beautiful, dynamic, cosmopolitan city with a unique architectural heritage and a magnificent natural setting. It is host to many thousands of visitors who come here throughout the year to enjoy numerous cultural and sporting events such as the world famous Edinburgh International Festival, the Edinburgh Fringe, Edinburgh's Hogmanay and the Six Nations rugby matches. With around one million overseas visitors a year, Edinburgh is the UK's most visited tourist destination outside London. Edinburgh is one of the most attractive cities in the world, a fact recognized by UNESCO when conferring World Heritage Site status on the city's Old and New Towns. Edinburgh was recently voted number one in a list of British cities to 'see before you die'. http://www.edinburgh.gov.uk

triathlonscotland
triathlonscotland is the national governing body for triathlon, duathlon and multi-sport and is responsible for governing all matters in relation to these sports in Scotland. We provide a broad and comprehensive range of services to our 2500+ members, 43 clubs and 9000 participation base in Scotland.  http://www.triathlonscotland.org/

ITU
The International Triathlon Union, is the world governing body for the Olympic sport of Triathlon and all related MultiSport disciplines: Duathlon, Aquathlon and Winter Triathlon. ITU was founded in 1989 at the first ITU Congress in Avignon, France, and has maintained its headquarters in Vancouver, Canada, since then. It now has over 120 affiliated National Federations around the world and is the youngest International Federation in the Olympics. Triathlon was awarded Olympic status in 1994. ITU is proudly committed to supporting the development of the sport worldwide through strong relationships with Continental and National Federations, working with its partners to offer a balanced Sport Development programme from grassroots to a high-performance level.  For more information, visit: http://www.triathlon.org

sportscotland
sportscotland is the national agency for sport in Scotland. We passionately believe in the benefits of sport, from the enjoyment and sense of achievement that participation brings, to the shared pride that national success generates.  

We believe that sport makes a unique contribution to life in Scotland, helping to make us a wealthier, fairer, smarter, healthier, greener, safer and stronger nation.

Our mission is to encourage everyone in Scotland to discover and develop their own sporting experience, helping to increase participation and improve performances in Scottish sport. – http://www.sportscotland.org.uk/

Contact: Paddy Cuthbert
Phone: 07968699636
Email: paddy@podge.co.uk
Website: http://www.edinburghduathlon2010.com/