Perthshire Family Farm Secures Waitrose Deal

A Perthshire family farm which produces a cold-pressed rapeseed oil, has signed its first ever supermarket distribution deal with Waitrose.

Summer Harvest starts supplying its oil to the three Waitrose stores in Scotland from next Monday, 7th June.

A light and fruity oil that’s proving popular with top Scottish chefs, Summer Harvest cold pressed rapeseed oil is produced on Ferneyfold Farm near Crieff where the Cameron family have grown oilseed rape for more than 25 years.

But the move into producing high quality oil was the initiative of a younger generation. Daughter Maggie Cameron and her husband, Mark Bush, decided to start crushing and bottling oil from the seed grown on the family farm two years ago.

Since then, the Summer Harvest brand has gone from strength to strength, and was shortlisted in three categories at last month’s Scotland Food and Drink Excellence Awards.

Previously sold only in independent delis and at farmers markets and farm shops, Summer Harvest rapeseed oil is typical of the specialist, innovative producer that Waitrose seek to source from.

The three Waitrose stores in Scotland already stock nearly 300 Scottish lines, but Tracey Marshall, Local and Regional Manager for Waitrose, continues to actively seek out other producers and suppliers from across Scotland.

Explaining why Waitrose have decided to stock Summer Harvest, Tracey said:

 “We’re extremely impressed by the oil. As it’s a fruity oil it’s particularly versatile and is as good in salad dressings as it is with fish; plus it’s healthy because of its naturally occurring omega oils and vitamin E.It’s produced to the highest quality standards, using all natural ingredients, and most importantly it’s really tasty.”

“The response we’ve had to our oil over the last couple of years from chefs and home cooks demonstrates there’s a real appetite for good quality, health and locally produced food in Scotland,” said Mark Bush, Summer Harvest.

“And securing a listing on the shelves of Waitrose, a store that prides itself on seeking out innovative and specialist suppliers is a real coup for our brand, just two years into production,” he continued.

 Last week, Summer Harvest got the royal seal of approval when HRH Prince Charles took an interest at their stall at the Farmers’ Market in Perth.It proved a hit at the recent Taste of Edinburgh event, sponsored by Waitrose, when a whole host of chefs including  Jean Christophe Novelli, Rachel Allen, Nick Nairn, Tom Kitchin, Alan Murchison, Tristan Welch, Aldo Zilli, Tony Sign and Jacqueline used the oil in their cookery demonstrations. It also featured recently on TV in the current series of the Great British Menu.

 Summer Harvest rapeseed oil fact box

 The oil can be used in place of olive or other oils for cooking

  • It has a higher burning point than many oils so it’s good for frying – and is also ideal in marinades, salad dressings and for cooking fish when a more delicate oil is more suitable
  • it has only six per cent saturated fat, compared with olive oil which typically has 14 per cent and butter at 59 per cent
  • Rapeseed oil also has naturally occurring Vitamin E, an antioxidant, and is a good source of omega 3, 6 and 9.
  • With a shelf life of around 12-18 months, the oil is simply pressed and filtered with no preservatives or additives. 

Notes for Editors

  1. Waitrose has three stores in Scotland, at Byres Road in Glasgow and at Comely Bank and Morningside in Edinburgh. All three will Summer Harvest Rapeseed Oil.
  2. Waitrose is part of the John Lewis Partnership and is owned by its employees, called Partners.   There are 2380 John Lewis Partners in Scotland.
  3. Suppliers and producers interested in supplying Waitrose need to meet the requirements of the Small Producers Charter. See the website for more information.
  4. Further information about Summer Harvest rapeseed oil is available at www.summerharvestoils.co.uk Mark Bush mobile: 07970592021 Tel: 01786 474770 or email mark@summerharvestoils.co.uk

 

 

Contact: Giselle Dye or Shaheena Abbas at Pagoda PR
Phone: 0131 556 0770
Email: giselle.dye@pagodapr.com; shaheena.abbas@pagodapr.com
Website: http://www.waitrose.com