The Highland Solicitors Property Centre (HSPC) has launched a new brand, Premier Properties, to specialise in up-market homes in the Highlands and Islands.
HSPC, the leaders in Highland properties sales for more than 30 years, identified the opportunity for a specialist service dedicated to homes valued at more than £400,000.
Sarah Woodcock, HSPC Manager explained the reasoning behind the new brand:
“At HSPC we have the largest listing of Highlands and Islands properties for sale. To help people looking for more up-market properties, these can now be marketed under the Premier Properties branding. Property sellers will be able to have their properties presented in a way that more accurately targets potential buyers.
“This is a good time to be launching Premier Properties. Many people are realising that, with today’s technology, you no longer have to be close-at-hand to keep in contact with business, friends and family.
“Enjoying a new quality of life, living in your ideal home surrounded by the natural beauty of the Scottish Highlands and Islands is more practical than ever. This potential influx of people has benefits for the region as it brings new life and vigour to Highland communities.”
Properties listed with Premier Properties will be presented in their own individual glossy brochure. They will also be included in the monthly Premier Property listings publication and on the Premier Property section of the HSPC website, which receives an average of 4,000 enquirers each day.
In addition, Premier Properties will have a dedicated section in the HSPC Property Review, which is distributed at 150 outlets throughout the Highlands and Islands. At the HSPC in Inverness there is a new Premier Properties section and there are window displays across the Highlands.
One of the first homes to feature in Premier Properties is Clachan Garden, a substantial four-bedroom home seven miles from the town of Ullapool and just 50 miles from of Inverness.
“To us Clachan Garden is very special, so we wanted it to be presented in the right way,” Fiona MacRae explains. “Premier Properties came at the right time for us. It seems ideal in that we have our property presented appropriately and we have confidence because it is part of HSPC.”