Scotland's Workforce to Kickstart the Rat Race

Scotland's capital is gearing up for one of the most eagerly anticipated and thrilling events in the city's summer calendar; the Edinburgh Rat Race Urban Adventure Weekend, on Saturday 17 and Sunday 18 July 2010.  

However, this year the high adrenaline multi-disciplined team adventure sports challenge will be kicked off in outlandish style with the inaugural Edinburgh Rat Run, the after work Friday night “Fun-Run-In-Your-Work-Clothes!”, on Friday 16 July. Up to 100 men and women from Scotland's mighty workforce, dressed in their fantasy work outfits, will take to the streets of Edinburgh's Old Town for a 4km fun run from West Princes Street Gardens to the Castle Esplanade and back, taking in some of Edinburgh's most famous landmarks en route.  

Runners of all fitness levels and abilities are invited to don their office uniforms or fantasy work clothes (“what you want to be when you grow up”); from doctors and nurses; astronauts and jockeys to vicars, firemen and deep sea divers, for a bit of light running, jogging or walking to shake off the working week.  The latest 'team building works outing' will be followed a grand office party in the Rat Race Adventure Village, West Princes Street Gardens, with music and a live MC, food and drinks a plenty late in to the night.

Jim Mee, founder of the Rat Race Urban Adventure Series from organisers Rat Race Events, said: “Edinburgh is always a great place for us to race.  It's a beautiful city – the stunning architecture, elaborate streets and rugged and diverse terrain and man made obstacles make it an ideal location for urban adventure racing.  I am also confident that our new Edinburgh Rat Run, a winning formula of fresh air, exercise and office fancy dress in a stunning location, will create a party, full of camaraderie and bite, to launch the 2010 Rat Race weekend in style. ”

Building on the massive success of previous years organisers, Rat Race Events, have once again designed a highly innovative course of awesome physical and mental challenges for the seventh Edinburgh Rat Race, the flagship of the international Rat Race Urban Adventure Series.  Up to 600 elite adventure racers, adrenaline junkies and amateur sporting enthusiasts will compete in pairs and teams of three.  They will tackle an ever-changing mix of navigation, endurance, mental agility, running, climbing, mountain biking, kayaking and abseiling, combined with surreal sporting tests and obstacles at different checkpoints right across the city.

The routes of the Edinburgh Rat Race are kept confidential until the event starts, as navigation and orienteering are key elements of the event. However this year the course director, Stewart Caithness from Rat Race Events, has taken full advantage of the breathtaking historic and contemporary architecture, cobbled streets, ancient steps, bridges, parklands, hills, waterways, sea and shore in the city centre and beyond.  In previous years challenges have included a nail-biting abseil from the tops of Murrayfield Stadium, a traverse across Loanhead Viaduct, kayaking through the choppy waters of the River Forth and a trolley dash round a shopping centre obstacle course.

Race Director Jim Mee added: “The proactive approach and support of City of Edinburgh Council and EventScotland have been instrumental in developing the Rat Race Urban Adventure Series. These bodies spotted the potential in the event for Edinburgh back in 2004 and have led the way for other cities to follow. Developing a unique event like the Rat Race in these conditions is a joy with such forward thinking and innovative partners.”

Paul Bush OBE, Chief Operating Officer at EventScotland, the national events agency, said: “The Rat Race epitomises the type of event which the Scottish events industry has become renowned for.  By showcasing Scotland's unique natural landscapes, spectacular cities, world class facilities and unrivalled infrastructure it continues to set the standard for urban adventure races around the world.  We look forward to welcoming back the event this year”.

Councillor Steve Cardownie, the City of Edinburgh Council's Festivals and Events Champion, said: “I am pleased that Edinburgh is once again playing host to this extremely challenging and exciting race. It gives us a great opportunity to show what our city has to offer. The race will showcase some really iconic spots, demonstrating that Edinburgh boasts a natural and man-made environment fit for adventure.”

For more information or to enter the Edinburgh rat Run or Edinburgh Rat Race go to:  www.ratraceadventure.com or call 0845 009 4365

ENDS>

Listings Information:

THE EDINBURGH RAT RUN – RACE FORMAT:
WHEN:
Friday 16 July 2010
Rat Run Start Time – 19:00
Office Party Open From – 17:00
Office Party Closes – 23:00

WHERE:
Rat Race Adventure Village (at the Ross Band Stand), West Princes Street Gardens, Edinburgh

WHAT:
The Rat Run is simple: Leave work; keep your work clothes on (or borrow someone else's! – Just as long as you evoke the working vibe); Run 4k around central Edinburgh with your Rat Run “colleagues” and then join the Friday evening Office Party. A fantastic way to end the week and if you are struggling to wrestle yourself away from your desk, chain yourself to it and bring it along!  It's short but sharp – 4k distance and a solid commute around the block.

ENTRY:
Entry Fee – £10 in advance online. £15 on the day. Includes a free half pint from Stewart Brewing Ltd – http://www.stewartbrewing.co.uk/

To enter go to:  www.ratraceadventure.com or call 0845 009 4365

THE EDINBURGH RAT RACE – RACE FORMAT:

WHEN:
Saturday 17 and Sunday 118 July 2010

WHERE:
The City of Edinburgh and beyond.  Start and Finish – The Rat Race Adventure Village, The Ross Bandstand, West Princes Street Gardens, Edinburgh

WHAT: (http://www.ratraceadventure.com/page7.asp)
Choose from Saturday's 'Mean Streets;' billed as 'the team running event with bite', a fast, furious hunt for checkpoint challenges scattered all over the city centre and open to anyone with a pair of trainers and a sense of humour.  Rats are expected to run or walk up to 10km (or further if they are real racing Rats). You do as much or as little as you like as you cruise around the streets. 2.5 hours.

Go for Sunday's 'Nine2Five' adventure, offering a full day's worth of biking, abseiling, kayaking, climbing, navigation and mystery challenges city-wide (“Rat Traps”).  By the end of the day rats will have cycled up to 50km and have completed an array of amazing activities. 8 hours.  

Or, for the ultimate urban adventure and the most popular format;  compete in the legendary Rat Race 'Weekender' – both the Mean Streets and Nine2Five action.

COST:
Mean Streets – £35/head
Nine2Five – £69/head
Weekender – £99/head

ENTRY:
To enter a team go to:  www.ratraceadventure.com or call 0845 009 4365

Media Contact:
For further editorial information, accreditations and pictures contact:
Paddy Cuthbert – Podge Publicity ltd / M: +44 (0)7968699636 / E: paddy@podge.co.uk

Notes to Editors:

Spectators of all ages are also promised a brilliant weekend, particularly at the Event Village in West Prices Street Gardens, which will once again be the nerve centre of the event, where the race starts and finishes and teams congregate and to share their unique and frequently hair-raising experiences.  

This hub of activity will include mini adventure shops, live music, refreshment stalls, adventure sports demos, and outdoor sports activities for the public to try their hand at.  Armchair enthusiasts can keep up with the action by watching the action unfold on the big screen.

Rat Race Adventure – is a brand that offers adventurers from all walks of
life engaging activities to challenge yourself with, innovative fitness
solutions to train with and the best gear to equip yourself with.

Born in Edinburgh with the creation of the now world famous Rat Race Urban
Adventure events, the brand's mantra ever remains 'Not your normal nine til
five.

Rat Race Events was launched in 2004 (as Detail Events) by Jim Mee, ex Red Bull events specialist.  The company organises 9 Rat Races in the UK and Ireland (London, Brighton, Birmingham, Bristol, Belfast, Edinburgh, Newcastle, Sheffield and Galway). 2008 also saw the launch of the first international Rat Race event in Melbourne, Australia.  Further international events are planned for South Africa, New Zealand and the USA in 2009 and beyond.

Edinburgh Rat Race Partners and Funders:

EventScotland is the national events agency. EventScotland is working to make Scotland one of the world's leading event destinations. By developing an exciting portfolio of sporting and cultural events EventScotland is helping to raise Scotland's international profile and boost the economy by attracting more visitors.  For further information about EventScotland, its funding programmes and latest event news visit www.EventScotland.org

City of Edinburgh Council www.edinburgh.gov.uk/internet

Contact: Paddy Cuthbert
Phone: 07968699636
Email: paddy@podge.co.uk
Website: http://www.ratraceadventure.com