The Spires, operators of serviced suites accommodation in Aberdeen, Birmingham and Glasgow, is to exhibit at the NBTA International Convention & Exposition which takes place in Houston Texas, from August 8 to 11. The Spires will be on Stand 544 in the exhibition hall at the George R. Brown Convention Center.
The event is widely recognised as the leading business travel exposition in the USA with more than 400 exhibitors. Among the speakers this year are Sir Richard Branson of the Virgin Group, world champion cyclist Lance Armstrong and former US Secretary of State Condoleeza Rice.
Commenting on their decision to exhibit at the NBTA event, Craig Duguid, National Sales Manger of The Spires, said:
“We have seen very positive results from our involvement in selected international exhibitions as they have proven so effective making and developing contacts in key markets for our business.
“The United States is obviously a very important market for us for all our locations. In addition, there is the specific oil industry connection between Houston and The Spires in Aberdeen. We shall be looking to develop particular contacts in that sector.
“It helps us that the US market is already well aware of serviced suites as an alternative to conventional hotels. They understand the benefits of a self-contained suite with separate bedrooms and their own bathroom, living room, kitchen and dining facilities.
“For business travellers we shall also be showcasing our Directors Suites which we have at each of our three locations. These have a separate office room in the suite, equipped with full-size desk, wireless internet, printer and stationery, making for an efficient business base away from home.”
Earlier this summer, The Spires exhibited at the Arabian Travel Market in Dubai. This and the Houston Exhibition have been supported by UK Trade and Investment (UKTI).