Scots will be greeted by a familiar face when they receive their new BT Phone Book in the coming weeks and months. Glasgow athlete Lee McConnell will be on the front cover to celebrate two years to the start of the London 2012 Olympic and Paralympic Games.
Olympic 4x400m relay runner and 2010 European Championships bronze medallist Lee will feature on the front cover of 12 different Phone Book editions due to be distributed to 1.8 million homes across Scotland by the end of March 2011.
The first directories are going out to more than 300,000 homes across Edinburgh and the Lothians from Monday (August 16). They’ll be followed by editions for Central Scotland and Trossachs (130,000 copies) from September and Glasgow North (205,000 copies) and South (180,000 copies) from October.
The Central Scotland and Trossachs directory will also be the first new size compact edition Phone Book delivered in Scotland, narrow enough to fit into standard-sized letter boxes.
Lee, who brought home a bronze medal from the European Championships earlier this month, said: “Featuring sporting personalities on the cover of the BT Phone Book is a great idea as it will encourage people to get behind local athletes in their area. I’m proud to be the face of the Phone Book in Scotland, and I hope it will help to raise the profile of the London 2012 Olympic and Paralympic Games across the country.”
The shape of the new BT Phone Book, being rolled out over the next 18 months, is 15 per cent smaller and small enough to fit into standard size household and business letterboxes though the height remains the same. Despite its compact size, it contains several additional features, including a section with cut out vouchers so consumers can save money with advertisers in The Phone Book, menu guides in the classified restaurant section as well as guides for hair and beauty, leisure, sport and tourism.
BT is the official communications services partner for the London 2012 Olympic and Paralympic Games. The Phone Book will include London 2012 information specific to each area as the Games move closer.
David Grossman, chief executive of BT Directories, said: “The Phone Book is still very much the quickest way to locate a friend, an essential service or a local business and gracing it with inspiring sporting personalities celebrates BT’s involvement with the London 2012 Games.
“We hope everyone gets behind the athlete that features on the front cover of their own Phone Book – it would be great if this inspires young hopefuls in the world of sport. Lee is one of Scotland’s leading athletes of her generation, and her accomplishments make her an important role model and ambassador for British athletics. And who knows? Maybe the new Phone Books will become a collector’s item!”
The BT Phone Book continues to be the only three-in-one directory in the UK with a Classified Business Section and Business and Residential A-Z listings. BT produces 168 geographic editions of the book every year, reaching 27 million homes across the UK.
Other sports personalities who will feature on the Phone Book front cover include Chris Tomlinson, World Indoor long-jump silver medallist; Lee Pearson CBE, nine-times Paralympic equestrian gold medallist; Dame Mary Peters, Olympic gold medallist in pentathlon; Leon Taylor, Olympic diving silver medallist who also invented the world's most difficult dive; Anne Bochmann, European Junior swimming gold medallist; Nathan Stephens, Paralympic field athlete; Alistair Brownlee, World Triathlon Champion, and his younger brother Jonathan Brownlee, European Junior Triathlon Champion.
Notes to editors: The 12 directories scheduled to feature Lee are: Edinburgh and Lothians, Central Scotland and Trossachs, Glasgow North, Glasgow South, Aberdeen and Shetland, Highlands and Islands, Clyde Coast, Clyde Valley, Borders, Fife, South West Scotland, Tayside.
About Lee McConnell: Lee, 31, was born in Glasgow and attended Holyrood R.C. Secondary School. She lives, trains and works in the city. She won individual bronze at the European Championships and silver at the Commonwealth Games in 2002 and was a bronze medallist in the 2005 and 2007 World Championships in Helsinki and Osaka in the 4x400m relay. Earlier this month she won a bronze medal as part of the women’s 4x400m relay competing at the European Championships in Barcelona.
Contact: BT Scotland press office
Phone: 0800 085 0660