Revolver PR has appointed Annie Boyd to the newly-created role of Head of Social Communications.
Formerly Head of Social Media at D8 Digital, Boyd takes on a varied role that will include advising clients on the use of digital communities in public relations strategies and taking on responsibility for various aspects of Revolver's marketing. Previously founder of online dating and events company The Beluga Club, she will be tasked with bringing her experience of using social networks to build businesses to bear on the agency's cross media campaigns.
“As one of the few candidates in Scotland with proven expertise in using social media to promote events, push messages and sell services, Annie was in a class of her own when it came to looking for someone to fill our social communications role. We're delighted to have her on board, and look forward to working with her on client campaigns that deliver results across every channel,” said Iain Bruce, Managing Director of Revolver PR.
Founded by former European Entrepreneur of the Year Steve Leach and award-winning journalist Iain S Bruce, Revolver PR has a growing client list that includes the technology transfer institute iSLI and Sir Peter Rigby's SCC – Europe's largest independent technology solutions provider. Scotland's leading Digital PR company has also recently forged partnerships with award-winning online agency Line and the digital signage design house Yuva.
“Revolver PR's brand of digitally-enabled public relations is really starting to make its mark on the industry. In recent months we've seen the company sign its first US client, and given the cost-effectiveness, the impact and the international reach of Digital PR there's clearly tremendous scope for growth both domestically and abroad. When the opportunity to join that kind of team comes along, you grab it,” said Boyd.
“I'm looking forward to the challenge of taking clients beyond the hype that surrounds the social media and showing them how it can be used to enhance their press campaigns. Applied effectively it can be a powerful tool for developing relationships, building brands and connecting businesses with consumers.”
About Revolver PR
Revolver PR is Scotland's leading digitally-enabled PR consultancy and is geared to deliver results across the print, broadcast & digital media. Combining key press and public relations consultancy skills with leading-edge understanding of Digital PR, internet news distribution, social media, events PR and video marketing, the agency offers a full range of corporate communications services designed to deliver twice the value of traditional PR.