New Mind for Ancient Lands

The Outdoor Capital of the UK (OCUK), the Destination Management Organisation (DMO) for Fort William & Lochaber in the Highlands of Scotland, has appointed New Mind, an award winning new media agency specialising in the tourism industry, to create a new a cutting edge website for the organisation and its growing membership of tourism businesses operating in the area.  

Like the stunning landscape of Lochaber itself the new destination website will attract, entice and inspire with motivational content, seamless navigation and sophisticated planning tools.  It will also create sales and generate revenue, appeal to and inform prospective visitors whilst providing added value to the area's tourism businesses  (OCUK members).  

New Mind was selected on the basis of the quality of the design work submitted, the flexibility and versatility of its eTourism solution and its track record in boosting online bookings and website traffic for destinations throughout the UK including Liverpool, Brighton and Bath.  The OCUK were particularly impressed with New Mind's itinerary planning and interactive mapping functionality.

Teresa de Billot, Project Officer at OCUK, commented: “We selected New Mind for the job because we wanted a site that would offer cutting edge functionality and, quite simply, make people want to visit the Outdoor Capital!  We want prospective visitors to be able to plan their trip easily and conveniently at a 'one stop shop' and we were also very impressed with New Mind's portfolio, reputation and approach.  We look forward to working with them on this exciting project.  We are confident that www.outdoorcapital.co.uk will become the leading DMO website in Scotland.”

Fort William & Lochaber has long been a 'must see' destination for visitors to the Highlands of Scotland, with its spectacular beaches, a beautiful coastline, islands, glens, mountains, forests and of course, Ben Nevis, Britain's highest mountain and Glencoe. Hill walking, rock climbing, mountain biking, white water rafting, quad biking and canyoning are just some of the activities on offer to outdoor enthusiasts, while those seeking a gentler experience can simply enjoy the scenery and hospitality that this area is so renowned for.

Over the last 10 years New Mind have delivered technology solutions for many high profile clients including Destination Management Organisations, Regional Tourism Bodies and Area Tourism Partnerships throughout the United Kingdom.  The work has ranged from the development of award-winning web sites to the implementation of their fully featured Destination Management System (DMS) supporting the entire marketing and business activities of tourist authorities. New Mind's websites are amongst the highest performing sites of their kind, both in terms of visitor numbers and income generation.

Teresa de Billot added:  “The destination web sites New Mind have created, including visitliverpool.com, visitbrighton.com and visitbath.co.uk, are amongst the highest performing sites of their kind, both in terms of visitor numbers and income generation and we are looking forward to seeing the finished product for the OCUK.”

Ends

Media Contact:
For further information please contact:
Paddy Cuthbert | Podge Publicity | M:07968 699 636 | E: paddy@podge.co.uk

Notes to Editors:

New Mind
New Mind is an award winning new media agency that has been proving technology solutions to the tourism industry for the last 10 years.   
 
The company's eTourism solutions range from highly sophisticated websites to Destination Management Systems supporting the entire marketing and business activities of tourism authorities.  New Mind's websites are amongst the highest performing sites of their kind, both in terms of visitor numbers and income generation.
 
Destinations which are currently using New Mind's technology include Bath, Brighton, Devon, Liverpool, Manchester,Blackpool and Cardiff

For more information on New Mind – http://www.newmind.co.uk/

The Outdoor Capital of the UK – The Destination Management Organisation

Formed in 2003, 'The Outdoor Capital of the UK' is a community-focused not for profit company.  Its objective is to promote Fort William and Lochaber as the country's top spot to experience outdoor pursuits with a view to developing local jobs, wealth and encouraging sustainable economic growth.  The vision: to improve and promote Fort William and Lochaber as the best place in the UK for everyone to enjoy the outdoors.

The Outdoor Capital is a membership organisation drawing it's members from the tourism sector and currently has more than 100 businesses as members. These range across accommodation, food and drink and activity providers.  Many of these businesses are SMEs and the Outdoor Capital aims to work together to get results that individually the members couldn't.  As well as working on press and marketing activities the Outdoor Capital also encourages product development, works towards improving quality and sustainability in the sector.

For more information on the Outdoor Capital of the UK go to – http://www.outdoorcapital.co.uk/

The Outdoor Capital of the UK – The adventure playground

The Outdoor Capital of the UK covers the area of Lochaber district and encompasses islands, spectacular white sandy beaches, sheltered coastline, sea lochs, forests, glens, mountains, white water rivers; as well as Glen Coe and Ben Nevis (4,406 ft), the highest Mountain in Britain.

Scotland is now recognised as one of Europe's main players in the adventure activity market and is positioning itself as “Europe's Adventure Capital”. Fort William and Lochaber – The Outdoor Capital of the UK – is in the heart of this action incorporating 2000 square miles of ancient beautiful, wild, rugged exciting countryside on the north west coast of Scotland. With more than 70 different outdoor activities to choose from and more outdoor pursuits per square mile than anywhere else in Europe, there is no better place to get out and enjoy the stunning landscape of the Scottish Highlands.

Steeped in history, blessed with stunning scenery and brimming with amazing wildlife, The Outdoor Capital of the UK offers outstanding, warm hospitality to families, couples or single travellers of every age in search of outdoor action and adventure.

Visitors interested in the outdoors are increasingly important to the economy and community of the Outdoor Capital of the UK. The aim is to attract visitors interested in outdoor pursuits, adventure tourism, wildlife and those who just want to enjoy the great outdoors.  
 
Whether you're interested in adrenaline fuelled extreme sports, a family adventure or relaxation and tranquillity, the Outdoor Capital of the UK is bursting at the seams with year round and seasonal cultural and sporting activities.

The Outdoor Capital is the place in which to enjoy a new activity or perfect your skills at an old one. Walking, climbing, mountain biking, kayaking, rafting, sailing, quad-biking, canyoning, photo stalking, barge cruising, skiing, fishing and many other stress busting leisure and cultural pursuits – from summit to seabed, the Outdoor Capital of the UK has it all.

Contact: Paddy Cuthbert
Phone: 07968 699636
Email: paddy@podge.co.uk
Website: http://www.outdoorcapital.co.uk