Buyers Get a Taste of Perthshire

Perthshire tourism businesses will receive a boost this weekend as a delegation of event organisers visit the area to see what’s on the menu for corporate events.  Business events and conferences bring £827 million into the Scottish economy, so this visit will allow local tourism businesses to cash in on this lucrative market.

Organised by VisitScotland’s Business Tourism Unit, the familiarisation trip (20th-22nd August) aims to showcase the fantastic array of hotels and experiences that Perthshire offers the corporate market.  Also, as Scotland celebrates its Year of Food and Drink, delegates will have the chance to sample the culinary landscape by dining at Crieff’s Knock Castle, the world famous Gleneagles Hotel and Perth’s Opus One restaurant.  The showcase will also include a day at Perth Racecourse and medieval jousting to reflect Perth’s eight centuries of history.

Commenting on the importance of the familiarisation trip, Kerry Watson, VisitScotland’s regional business tourism manager says: “Perthshire has a rich and varied portfolio of accessible, high quality venues for meetings, conferences and incentives. With a host of exciting activities taking place as part of the Perth 800 celebrations, combined with this year’s celebrations of Scottish Food and Drink, there is no better time to inspire event organisers to bring their clients to Perthshire.”

She adds, “We hope the trip will further enhance the region’s reputation as a conferencing destination and our partners will benefit from an even larger slice of the £827 million business tourism turnover that Scotland generates every year.”

Contact: Kate Seiler
Phone: 0131 470 3400