London based search agency, 4Ps Marketing has added an extra ‘P’ for Poker to their marketing mix, as they have recently won theprintspace as a new client, after meeting them at a social networking Poker event, organised by Econsultancy.
Director of 4Ps Marketing, Matthew Phelan, comments, “ I went along to the event because Econsultancy have a great reputation in the marketplace. Firstly I had no idea I would win the event but more importantly I didn’t expect to gain a new client from it. I will never forget Stuart from theprintspace calling our office and saying, “We met you at poker and you knocked me out of the game. I figure if you can play poker you can manage our PPC account”.
theprintspace is London’s favourite pro photo and fine art printing studio, and is quickly becoming the number one place to buy professional photo prints online. 4Ps Marketing has been brought in to enhance this activity and promote their market leading position. theprintspace was founded in 2007, and are based on the objective of producing high quality professional prints, whilst keeping printing costs low.
Stuart Waplington, Managing Director at theprintspace said, “Poker is part science, part art and so definitely has parallels with PPC management. When Econsultancy emailed out the tournament result I remembered Matt's face as the person who knocked me out and I figured he would be a good person to talk to regarding managing theprintspace's PPC account. After talking some more we went with 4P's as we found their open & transparent approach really refreshing.”
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Notes to Editors
About 4Ps Marketing
4Ps Marketing is an independently owned search engine marketing agency based in Islington, London. They serve worldwide clients ranging from the world’s biggest law firms to international travel firms. With a roster of 40+ clients and 23 of the best SEM professionals 4Ps Marketing are regarded as a leading innovator in the SEM industry.