Singles Invited to Fall in Love on the Slopes of Nevis Range

Singles are invited to take to the slopes of Aonach Mor for a day of falling in the snow, which may eventually lead to them falling in love.

The Nevis Range ski resort has introduced a Ski Single day, which will run on St Valentines Day (Monday 14 February 2011).  Aimed at singles who have never skied before, the full day will include a morning lesson followed by a complimentary Valentine’s day lunch in the Snowgoose restaurant and bar.  The afternoon is then left free for couples to continue to play around on the slopes and at the end of the day, a mug of hot chocolate will be waiting for them in the bar.

Heather Negus, Marketing Manager said “Skiing and boarding are extremely sociable activities.  Many of our customers are couples and families and we also get a large number of groups of friends who make regular trips to the slopes.  At the end of the day the Snowgoose restaurant and bar on the slopes can be jam packed with skiers and boarders rounding off a perfect day with stories of big jumps, wipeouts, extremes of speed and, of course, technique on the slopes over a mug of glühwein.”

Dr Niall G MacFarlane, Glasgow University explained “The idea of excitement/fear being related to developing emotional attachments or love has been about for a long time.  The classic studies in this area showed that a young woman became twice as attractive to men under conditions that we might now describe as being 'extreme sports' – they were on rope bridges.”  He continued,  “So you might say that the excitement of skiing – whether that means a novice on a nursery slope or an experienced skier going off piste – has the potential to make us more attractive to possible suitors; while more sedate activities could re-inforce 'that loving feeling' in established relationships.”

Davie Austin, head of Snowsports School warned “Singles should remember that clothing should be warm and waterproof, rather than slinky or suggestive.  After all, the lesson will be taking place in a snowy mountain environment!”

And to top it all, the resort is about to launch its wedding package in the spring of 2011, so any couples who meet on the slopes will find themselves in a strong position to negotiate a great deal!

Further details on the Nevis Range Ski Single day can be found at www.nevisrange.co.uk.

ENDS

Further information, interviews, photos

Heather Negus

Marketing Manager

Nevis Range

FORT WILLIAM

PH33 6SQ

01397 705825 / 07900 224068

marketing@nevisrange.co.uk

Notes

The Ski Single day will be held on Monday 14 February 2011.  Numbers will be limited and places allocated on a first come, first served basis.  The Ski Single day costing £49 includes equipment hire (skis, boots and poles), a morning 2 hour beginner group lesson, all day ski lift pass, lunch, and a hot chocolate at the end of the day.  Those interested, and eligible, should contact Nevis Range Snowsports School on 01397 705825.

Text of Full Quote

“The idea of excitement/fear being related to developing emotional attachments or love has been about for a long time.  The classic studies in this area stem from an original observation in 1974 where Arthur Aron and Don Dutton showed that a young woman became twice as attractive to men under conditions that we might now describe as being 'extreme sports' – they were on rope bridges.  This study lead to the idea that an 'adrenalin rush' associated with extreme sport will mimic the same feelings we experience during the early phase of physical attraction. Consequently it becomes difficult to distinguish between them – are we excited by the activity or the person we are with?”

“Even if you're not brave enough for the levels of excitement in extreme sports then more sedate activities may have a love angle too.  Chronic moderate intensity exercise, like a morning or day of easy skiing is associated with the release of a wide range of brain neurotransmitters.  Perhaps the most widely recognised are endorphins which have been associated with feeling of contentment and well being.  We know that people in stable relationships have higher endorphin levels and it is claimed that more prolonged moderate activity exercise can make people feel happier or feel more in love.”

“So you might say that the excitement of skiing – whether that means a novice on a nursery slope or an experienced skier going off piste – has the potential to make us more attractive to possible suitors; while more sedate activities could re-inforce 'that loving feeling' in established relationships.”

Dr Niall G MacFarlane

College of Medical, Veterinary and Life Sciences, Glasgow University

tel: + 44(0)141-330-5965 / e-mail: N.MacFarlane@glasgow.ac.uk

Contact: Paddy Cuthbert
Phone: 07968 699636
Email: paddy@podge.co.uk
Website: http://www.www.nevisrange.co.uk