HMV Puts Its Heart into Valentine’s

Hmv is mounting its largest ever Valentine’s campaign, which, for the first time, will be anchored by a 60 second TV advertisement.

This will be supported by extensive press advertising and a strong product offer in-store and online – led by such new releases as ‘Atonement’, classic catalogue titles, including Baz Luhrmann’s ‘Romeo + Juliet’, and a range of box sets, such as Sex and the City
1-6 and the Audrey Hepburn Collection.

HMV has also developed Valentine’s specific branding – using the motif of a heart-shaped balloon, while the letter ‘v’ in ‘hmv’ has been replaced with a heart for this special occasion.

Contact: Gennaro Castaldo
Phone: 0207 432 2033
Email: gennaro.castaldo@hmv.co.uk
Website: http://www.hmv.co.uk