Olympian Furniture has engaged 1576 to help them build their brand across Scotland with an integrated advertising push that will be rolled throughout the year. The activity aims to give the brand a stronger identity across the country, positioning Olympian as a retailer that not only sells high quality individually crafted pieces of furniture but also recognizes the strong emotional connection that people have with their home and therefore with the furniture in it.
1576 have been tasked to develop a consistent look and feel for the brand to span the entire communication mix on and off line. A press campaign will be launched in September this year, supported by a brand book, DM and online activity, as well as a variety of different in-store events. Media buying and planning is by Tim Bisset, Feather Brooksbank.
Robert Begg, Managing Director of Olympian commented: