Show of Strength to Mark Launch of New BT Anti-Bullying Campaign

BT is launching a new anti-bullying campaign with the help of a gentle giant who uses strong arm techniques to get children talking – and drive home the message that bullying is not acceptable.

Big Dave Gauder, who holds 17 world strength records, is teaming up with BT and the City of Edinburgh Council’s Children and Families department to pilot the project in six Edinburgh primary schools.

The anti-bullying campaigner will kick start the scheme at Pirniehall Primary School, West Pilton Crescent, at 10.30am on Monday, by pulling a 10-ton lorry watched by children from P7. Media are welcome to attend.

Other sessions will be held at Gracemount, St Francis, Castleview, Drumbrae and Clermiston Primary Schools from Monday to Wednesday.

Big Dave said: “A show of strength will secure the kids’ undivided attention before we knuckle down to the serious issues around bullying and respect – and how it is strength of mind, not muscle, that counts.

“When I was a boy I did not look the way I do now. I was very small, quiet and shy and found it hard to mix in, and I became a target for bullies. I will tell the children my story, how bullying affected me and what I learned from the experience.

“Bullying is done in secret so the main message to kids will be “Talk, Talk, Talk” and the main one for teachers “Listen, Listen, Listen. This will be an amazing, strong partnership that will take my work to another level and can only be good for the young people who take part.”

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