Industry First as Whyte and Mackay Uses Twitter and Google Latitude to Launch the Whyte and Mackay Safari Hunt

It’s a jungle out there! Whyte and Mackay is set to be the first drinks company to use social media, Twitter and Google Latitude for a UK-wide event called ‘The Whyte and Mackay Safari Hunt’ which will give people the chance to hunt down bottles of quality whisky if they can find the Whyte and Mackay lions in bars and pubs.

Contact: Craig McGill
Phone: 0141 222 2266
Email: craig.mcgill@dada.co.uk
Website: http://www.twitter.com/whytemackayhunt