Vertical Rush Quick Facts
Date : 25th February 2010
Location : Tower 42, The City of London
Distance : 42 floors / 600ft
How to register : Log on to www.shelter.org.uk/verticalrush
Successful Scot Duncan Bannatyne, the entrepreneur and star of hit TV show Dragon’s Den, is calling on all people in Scotland to get fit for the New Year and join him in conquering Vertical Rush, the original and biggest tower running event in the UK.
Vertical Rush is a uniquely demanding event that challenges participants to race up the 42 floors of Tower 42, the tallest building in the city of London, to raise money for housing charity Shelter.
Vertical Rush returns for its second year on 25th February 2010 and Bannatyne wants all people in Scotland to shape up for the new year by training for the adrenaline pumping challenge. Duncan will be tackling the 920 stairs for the second successive year, and is hoping he can get close to, or even better, the average race time from last year of 8 minutes 4 seconds.
Duncan comments, “I think Shelter’s cause is incredibly important, finding a safe and secure home for everyone, and I hope this year I will help them smash their fundraising target of £250,000. Vertical Rush is a challenging event, but the sense of satisfaction when you get to the top is unbeatable. If I can do it, anyone can!”
Matt Roberts, one of the world’s most recognised personal trainers, has also pledged his support to Vertical Rush. Matt is offering great prizes for those competing in the event, with the fastest 30+ year old, 40+ and 50+ winning three training sessions with a personal trainer at City club gym. He has also provided some training tips which are available on Shelter’s website – www.shelter.org.uk/verticalrush.
Matt comments, “Tower running is a fantastic way to get fit and easy to train for almost anywhere. I am delighted to be involved with Vertical Rush and am looking forward to taking on the challenge!”
Inspired by the famous Empire State Building ‘Run Up’ which takes place annually in New York, Vertical Rush sees groups of chip-timed runners, who compete individually or in teams, setting off in hourly slots to set their personal bests. Following the extraordinary popularity of 2009’s event where 600 runners raised over £165,000 for Shelter, Vertical Rush 2010 is hoping to attract 1200 runners who will be aiming to raise more than £250,000.
Graeme Brown, Director of Shelter Scotland, the housing and homelessness charity, said: “The first Vertical Rush was a towering success thanks to the fantastic effort from all those who scaled the 42 floors of Tower 42. We’re sure the second Vertical Rush will be bigger and better and raise even more funds for Shelter’s vital work helping homeless and badly housed families.”
Other famous faces that participated in Vertical Rush 2009 included Gladiator Tempest and Blue Peter’s Andrew Akinwolere.
Contacts: Tower 42 Pia Choudhury 0207 8285553
Marcus Lee 0207 8285553
Shelter Scotland Nicola Baxter 0844 515 2442
Notes to editors:
- 1. Shelter Scotland believes everyone should have a home. The charity helps 170,000 people a year across the UK fight for their rights, get back on their feet, and find and keep a home. We also tackle the root causes of Scotland’s housing crisis by campaigning for new laws, policies and solutions.
- 2. Spokespeople are available for interview, telephone the media office on 0844 515 2442. An ISDN line number is available for broadcast interviews.
- 3. For more information about Shelter Scotland visit www.shelter.org.uk
Tower 42 – The iconic City of London building, providing superior office accommodation.
Tower 42 has pioneered the service led approach with a unique high standard of service more usually associated with a five star hotel. This includes a concierge service, chauffeured vehicles, a wine club and “room service”. Complementary services include the Michelin Star rated Rhodes 24, roof-top champagne bar Vertigo 42, a Bannatyne’s Health Club, conference facilities and a multi-lingual reception team.
An enviable collection of awards and achievements exemplify the team’s unfaltering commitment to excellence and service.
Providing outstanding service and first class facilities to exceed their customer’s expectations, the team is developed and encouraged to achieve the highest standards of excellence.
Tower 42 is jointly owned by the Tower Limited Partnership, a consortium comprising BlackRock and Hermes Real Estate.
Contact: Nicola Baxter
Phone: 0844 515 2442