AEGON Launches New Tennis Website

Leading life and pensions company, AEGON, today launched aegontennis.co.uk – a new tennis website which has been designed to support AEGON’s partnership with British Tennis, as well as become essential browsing for followers of the game in Britain.

In January 2009, AEGON became the new Lead Partner of British Tennis until 2013. In this groundbreaking partnership, AEGON is involved in all aspects of British tennis from grass roots through to elite level players and major events.

This includes encouraging more people of all ages to take up the sport through the AEGON Schools Tennis and AEGON Parks programmes; supporting British talent through the AEGON FutureStars and Team AEGON; through to major events such as the AEGON Championships at The Queen’s Club, London.

In addition to a wealth of news and information, aegontennis.co.uk includes an array of new tools to engage visitors, including searchable maps, an event calendar, video, polls, image galleries and competitions.

AEGON’s Head of Brand, Communications & Sponsorship, Jayne Ponzio said “As well as providing fans with the latest news and a host of entertaining features, the aim of the site is to bring to life what AEGON is doing to support British tennis at all levels of the game – from grass roots programmes through to supporting our elite athletes and world-class events.

“Not only will aegontennis.co.uk showcase AEGON’s major summer tennis events – the AEGON Championships, AEGON Classic and the AEGON International – but it will help fans, and our customers, stay up to date with the support AEGON provides other levels of the game.”

Notes to Editors

* AEGON UK is a leading life assurance, pensions and investment company with over 2 millions customers in the UK.

* AEGON employs over 4,900 people in the UK, with over 3000 working at its UK Head Office in Edinburgh

* AEGON UK is part of the AEGON Group, an international life insurance, pension and investment company with businesses in over twenty markets in the America’s, Europe and Asia.

* AEGON UK is the lead partner of British Tennis, investing in every level of the game from grassroots to centre court. For further information visit www.aegontennis.co.uk

For further information please contact:

Sophie Ashcroft

Media Relations Manager

T: 07740 897932 / 0131 549 2224

E: sophie.ashcroft@aegon.co.uk

Contact: Beatrice Mocci
Phone: 0845 130 8992
Email: beatrice@revolver-pr.co.uk
Website: http://www.revolver-pr.co.uk