Insitebright, the online application company headquartered in Dunfermline, Scotland, has chosen digital PR company Revolver to provide PR support for Zendit, the company's new cloud-based 'social storage' app.
Insitebright was founded by Scottish entrepreneur Dr Kevin Bradshaw, the entrepreneur behind the mobile entertainment pioneer I-Play (formerly Digital Bridges) and Steve Wexelstein, one of the country's most experienced online engineers.
Revolver will work with the company to launch the new Zendit service, which is aimed at the global internet audience.
Kevin Bradshaw, chief executive officer of Insitebright said, “The rise of the app-driven Internet has been faster than anybody really anticipated. Insitebright is bringing a huge amount of experience and expertise to bear on this rapidly evolving area and working on a number of new ideas which offer practical solutions to problems faced by people all around the world. In order to communicate effectively and clearly with this enormous worldwide audience we need a partner who not only understands the online media, but who understands exactly what we're offering. Revolver fits every criteria and we're excited to be working with them for the launch of our first app, Zendit.”
Iain S Bruce, managing director of Revolver PR, agrees. “The proliferation and evolution of the app-based Internet is now a reality, yet the number of online apps which offer truly useful services is surprisingly small. Insitebright is very clearly focused on these new areas and creating applications which are compelling, convenient and accessible to every Internet user. Revolver is delighted to be providing digital pr for such a pioneering company on such an interesting and useful new service.”
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