theLane Agency appointed to support Care Visions with brand development, online, brand and print campaigns
theLane Agency has been appointed by Stirling-based Care Visions Organisation to refine its brand, create its new website and deliver a range of new marketing collateral. The website, which is due to be launched later this month, was won in a competitive tender between three agencies. It follows initial work carried out on behalf of Care Visions by theLane earlier this year where they developed refined, cohesive branding for the organisation.
Care Visions delivers high standards of care to enhance quality of life for all its services users; from creating therapeutic and caring environments to help achieve more positive outcomes for children and young people, to the promotion of independent living through home care. The organisation works closely with local authorities and care professionals in developing and delivering its innovative and bespoke needs-led services.
A key element of theLane Agency’s online remit is to turn around the new site quickly to support the development of the organisation and its divisions which include: Residential, Fostering, At Home and Resourcing. User centric design supported by an intuitive content management system will allow Care Visions to update copy, imagery, and social networking channels quickly and easily, as well as maintain search engine optimisation.
Grace Hughes, Business Development Director at Care Visions said: “We are delighted to have theLane on-board for this project. We’ve worked with the agency on other projects where they have developed a strong understanding of the important services we provide and the key stakeholders we need to reach. I was impressed by both their creative and practical approach in addressing our brief for the next stage of web and wider marketing activity. I look forward to working with them on this important phase of our communications activity.”
Ali Findlay, Managing Director of theLane, said: “The Care Visions briefs represent an opportunity to work with the organisation across all its channels. We are delighted to support Grace and her team in developing marketing initiatives across the organisation. The work Care Visions are involved with is ground-breaking and working with a client involved in the most worthwhile type of work is hugely engaging and rewarding – we’re really excited to be involved in the journey.”