Scottish Funeral Traditions Changing

Embargoed: 00.01 Jan 24 2011. Farewells to Royals and the famous, from Princess Diana to Jade Goody, have transformed modern funeral customs, according to a major UK study* released today (Jan 24 2011).

Research by The Co-operative Funeralcare has found that favourite pop songs – like Candle in the Wind – football teams and hobbies have become the norm at one in three funerals. And half of today’s send offs are a celebration of life and one in ten includes no religion at all.

The Co-operative Funeralcare, Scotland’s largest funeral provider, responsible for 16,500 funerals each year, conducted the research* across its network of 120 funeral homes in Scotland. The study is backed by the findings of a new ICM poll** of 2,000 British adults which revealed that more than half of the Scottish population (57%) would prefer a celebration at their send off, and almost half (47%) would opt for a day that reflects their favourite hobby, colour, footie team or music.

Leading funeral historian Dr Julian Litten said: “The funerals of Princess Diana and Jade Goody have opened peoples’ eyes to the array of choices available from cars to coffins, pop songs to white doves. Most importantly today’s funerals are increasingly a celebration of life rather than mourning a loss.”

Funeral Directors at The Co-operative Funeralcare report requests for pink Cadillacs, milk-floats, motorbikes and even a tandem bicycle alongside traditional hearses. Mourners are wearing bright colours, watching firework displays, blowing bubbles and releasing balloons. But Scottish families are still more likely to want to carry the coffin than in other parts of the UK, and the Scottish tradition of lowering the coffin with cords still remains in Northern areas.

The Co-operative Funeralcare’s study of funeral customs in the UK has been developed into a booklet called The Ways We Say Goodbye. It also revealed:

• Three out of ten funerals include personalised flowers, such as to ‘Mum’ or ‘Dad’. Floral tributes have included a pint of Guinness, a cricket bat and a pigeon.

• Religious music is declining and love songs through to popular TV theme songs (match of the day, cricket) are becoming more popular. The top three songs are My Way (Frank Sinatra or Shirley Bassey), Wind Beneath My Wings (Bette Midler or Celine Dion) and Time To Say Goodbye (Sarah Brightman/Andrea Bocelli)***.

• One in 20 coffins is bespoke; requests have included a Lancaster bomber, a Tardis and a yacht. The choice of materials now includes wood, cardboard, wicker and even wool. People are also decorating coffins with flowers, images, flags or even clothing, such as tartan.

• In 60% of funerals the deceased is dressed in clothes that reflect their life, job or hobby. More unusual outfit requests have included a clown costume, cyclists’ lycra, fishermen’s waders and divers’ wet suits****. Common requests include wedding dresses, football strips, military uniforms, kilts and bikers leathers.

• A new trend for ‘live’ webcasts of funeral ceremonies for family and friends unable to attend the service in person.

Commenting on the research findings, John Williamson, Sector Manager – North, The Co-operative Funeralcare, said: “Our research, the largest study of funeral customs ever undertaken, reveals a significant shift in attitude. Funeral directors are going to great lengths to accommodate a wide range of special requests as funerals become more a celebration of life.”

The Ways We Say Goodbye booklet has been produced by The Co-operative Funeralcare and will be available from its 120 funeral homes in Scotland. A copy of the booklet can also be downloaded from The Co-operative Funeralcare website: www.co-operativefuneralcare.co.uk

However, while funerals are becoming more modern, many people’s wishes for their funeral will remain a secret to the grave. An independent survey by ICM shows that funerals remain a taboo with 52 per cent of Scots refusing to talk about their own funeral wishes with friends and family.

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Notes to editors:

* The research into customs and practices was conducted among Funeral Directors from 559 of The Co-operative Funeralcare’s branches across the UK. Its key findings were:

49% of funerals where tone is of celebration rather than mourning

67% traditional funerals, 21% contemporary, 12% humanist

31% of funerals involve personal input from mourners

35% involve flowers personalised to deceased

6% of coffins personalised

59% of deceased dressed in their own clothes

36% of funerals have purely religious music, 64% contemporary, classical or mixture of music

** 2,000 British adults were polled by ICM Omnibus. Thinking about your funeral would you prefer it to be?

a celebration which is more personal to you? Total 54% Scotland 57%

traditional (such as a church service)? Total 27% Scotland 23%

Have you ever discussed with family and friends what you would like for your own funeral?

yes Total 41% Scotland 45%

no Total 55% Scotland 52%

Would you like your funeral to be personalised to reflect any of the following?

music by favourite artist Total 40% Scotland 37%

favourite hobby Total 12% Scotland 14%

favourite colour Total 9% Scotland 9%

favourite football team Total 6% Scotland 3%

net: music, hobby, colour, football team Total 48% Scotland 47%

*** Top ten funeral songs in 2009:

1. My Way – Frank Sinatra/Shirley Bassey

2. Wind Beneath My Wings – Bette Midler/Celine Dion

3. Time To Say Goodbye – Sarah Brightman/Andrea Bocelli

4. Angels – Robbie Williams

5. Over The Rainbow – Eva Cassidy

6. You Raise Me Up – Westlife/Boyzone/Josh Grobin

7. My Heart Will Go On – Celine Dion

8. I Will Always Love You – Whitney Houston

9. You’ll Never Walk Alone – Gerry and the Pacemakers

10. Unforgettable – Nat King Cole

**** Although these requests have been made, they cannot all be accommodated due to cremation regulations in some areas.

About The Co-operative Group

The Co-operative Group stands apart from other major retailers in the UK as a business which is owned, not by a small group of shareholders, but by more than five million consumers. With core interests in food, financial services, travel, pharmacy, funerals and farms, it has an annual turnover of £14 billion, employs 120,000 staff and operates over 5,000 retail trading outlets serving more than 20 million customers per week.

Following the acquisition of the Somerfield supermarket chain in March 2009, The Co-operative Food is the UK’s fifth largest food retailer. The Co-operative Financial Services is one of the largest and most diversified financial mutual businesses, operating The Co-operative Bank, The Co-operative Insurance and Britannia.

The Co-operative is the UK’s number one provider of funeral services, the third largest retail pharmacy chain, a leading travel retailer, supplying the travel needs of more than three million people annually, and is the UK’s largest farmer.

Among its other businesses are The Co-operative Motor Group, The Co-operative Electrical and The Co-operative Legal Services.

For further information please contact:

Craig Noonan

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Email: craig.noonan@co-operative.coop

Suzanne Judge

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0161 838 5621

suzanne@judgeandhoward.com

Kate Jones

Judge and Howard

0161 838 5623

kate@judgeandhoward.com