Scottish charities and non-profit organisations will get free expert advice on how to make the best use of social media for fundraising campaigns at the popular Best Practice Marketing Forum, run by data specialists Data Discoveries. The forum will take place at the Missoni hotel in Edinburgh on Thursday 30 June between 5pm and 7pm.
Data Discoveries has worked with many public sector, blue chip and charitable organisations over the last 15 years. Data Discoveries wanted to share their knowledge with this free forum for charities and non-profit organisations.
Social Media adviser Colin Gilchrist will discuss how social media matters to all aspects of a charities activities including fundraising, policy and campaigns. Throughout the forum, there will be opportunities for discussions with the speakers.
Colin Gilchrist is Web and Social Media Strategy Director at Digital Face and has been working on digital marketing and social media for several years. He is social media blogger for The Drum marketing magazine and was instrumental in the development of the new website for Poppy Scotland. Poppy Scotland uses social media very effectively for fundraising, marketing and two way dialogue with donors and potential donors.
In just three months Poppy Scotland built 6000 followers on Twitter, achieved a 20% increase in activity on its website and increased donations by 5% during a time where donations were anticipated to decline due to the recession. Colin will share some valuable insights into how other charities could benefit from social media.
Julie Moulsdale, Managing Director of Perceptive Partners Communications has worked with numerous private sector and non-profit organisations to help protect their reputation in the face of potential or actual crises. Since reputation is a key influencer in a charity's ability to fund raise and indeed its very existence in the long term, it is vital to anticipate potential crises and respond appropriately to actual crises. The power and speed of social media makes reputation management in a crisis even more difficult. Julie will share some key tips on how a charity can protect its reputation in advance of or during a crisis using traditional and social media.
Ken Naismith, Managing Director of Data Discoveries said:
“We are delighted to offer this free event which allows attendees to share their experiences with others, whilst gaining valuable expertise from our guest speakers.
“Charities have always had to think creatively, but never more so than in today’s climate. Social networking is such a cost effective option so it makes great sense for charities and non-profit organisations to make full use of this important tool.”
The quarterly best practice forum is free for any charity or non-profit organisations wishing to attend. If you work for a charitable organisation and are interested in attending, please contact Nicola Smith, Marketing Manager at Data Discoveries on 0131 555 1100 or firstname.lastname@example.org.
Notes to Editors
- Data Discoveries is a leading data management specialist based in Edinburgh
- They have been working with public sector and blue chip companies like Royal Mail, Prudential, Ticketmaster and Matalan, for over fifteen years.