Simplifydigital.com Lists Superfast Broadband Deals as the Industry Faces Further Criticism for Advertising Unrealistically High Internet Speeds

  • ASA asks for a broadband advertising review as broadband providers face more pressure;
  • Simplifydigital.com comments on branding broadband ads as “misleading”;
  • Simplifydigital.com reveals the best superfast broadband deals this summer.

As broadband providers face further criticism with regards to their broadband advertising strategies, the Advertising Standards Authority (ASA) asked the Advertising Code compiling bodies (for instance CAP and BCAP) to review the way ads are put together in order to clarify the information to consumers.

The use of the phrase speeds of “up to” has been branded as “misleading” on several occasions as customers commented that they did not receive the speeds advertised.

For example speeds of “up to” 24Mbps may seem to be exaggerated when put against the more realistic national average of 6.2Mbps.

Chris Mizon, Product Expert at Simplifydigital.com, commented:

“While industry insiders may not agree – customers are usually drawn to the fairy-tale like speed number, for example 40Mbps, often not even paying attention to the “up to” part.

“However, it is not fair to simply brand broadband advertising “misleading”. Customers should study the entire advertisement and read the terms and conditions in order to make an educated decision before signing up to a deal. On the other hand advertisers should do their best to make trickier information regarding broadband speeds and usage allowances as clear and visible as possible.”

Simplifydigital.com reveals a list of truly speedy broadband deals this summer:

1)      Virgin Media Broadband Size XXL with free weekend calls

- Get super-fast fibre optic broadband speeds of up to 50Mb

- Unlimited downloads

- Free wireless router

- Free weekend calls to UK landlines

£12.50 for 6 months, £25 a month thereafter

2)      TalkTalk ‘Essentials’ Broadband with free evening & weekend calls

- Get the fastest broadband your line can handle

- A massive 40GB monthly download allowance

- Free wireless router and free connection if you sign up online

- Free evening & weekend calls to UK landlines

£3.25 a month for 12 months, £6.50 a month thereafter

3)      Primus Broadband with free evening & weekend calls

- Get broadband speeds of up to 24Mb

- A 20GB monthly download allowance

- Free wireless router and free connection

- Free evening & weekend calls to UK landlines

Only £2.99 a month

Chris Mizon summarised:

“A good idea is talking to an expert before buying a broadband package, as it is easy to get sucked into the wrong deal losing out hundreds of pounds as a result.”

Notes to editors:

Simplifydigital.com offers a free and impartial “Switching Support” service for anyone looking to get a digital TV, broadband or phone package. 

Its London-based impartial experts are available for free over the phone, to answer all those tricky questions and match the family’s needs to the best deal available.

Simplifydigital.com’s experts are available for free on 0800 1 388 388 seven days a week (Lines open Mon-Fri 8am-8pm; Saturday 9am-5:30pm; Sunday 10-5:30pm). 

You can also use Simplifydigital.com’s Ofcom accredited comparison engine online at www.simplifydigital.com.

Contact: Edita Lozovska
Phone: 08001388388
Email: elozovska@simplifydigital.co.uk
Website: http://www.simplifydigital.co.uk