A PR and marketing boss has warned that most companies are wasting money on social media marketing.
Gordon Beattie, founder and chairman of Beattie Communications and Only Marketing, said: “As part of an integrated marketing campaign, social media outreach can be wonderfully effective.
“But it’s not right for every business and you can expect better returns from other marketing disciplines.
“For most companies, getting their websites to the top of the search engines or grabbing the headlines in the press and media is going to give them a much better return than a social media marketing campaign.
“As with all marketing, the secret is to ignore the hype and look at the facts. The truth is that the majority of companies are wasting valuable manpower and financial resources on social media.
“I come at it from the standpoint – if it does not drive sales and build a brand, it’s not worth doing.”
Beattie Communications is one of the UK's leading PR agencies with eight offices across the UK and partners in 40 countries around the world. Beattie is a full service PR consultancy with specialist industry teams covering 15 sectors including healthcare PR, travel PR, student recruitment and education PR, brand management and property PR.
Only provides integrated marketing services to clients around the globe. Only offers a wide range of marketing services including advertising, brand design, direct marketing, media buying, social media marketing, internet marketing, internal communications and copywriting services.
Only has its own social marketing boutique – Only Social.