Media Advisory – photo opp – John Byrne to Launch Edinburgh Schools Award on Calton Hill

You are invited to send a photographer / reporter / camera crew to a photocall on Calton Hill, Edinburgh, (on Thursday 27 October 2011) where artist, playwright and writer John Byrne will launch the 2011 John Byrne Award.  
 
(For full information on the John Byrne Award – http://www.johnbyrneaward.org.uk)
 
The annual competition asks sixth year (17/18) students attending school in Edinburgh to respond to a piece of text, related to the theme 'Inspiring Values for Today'; and to consider values in the context of the world that they know and live in and to examine and challenge them.

This year, in celebration of the 400th anniversary of The King James Bible, the stimulus text for the 2011 John Byrne Award is an extract from the King James version – The Sermon on the Plain, from The Gospel According to Luke, Chapter 6, vs 17-49.

WHAT:
To launch the 2011 John Byrne Award the prominent Scottish artist, playwright and writer, John Byrne, will be standing on a soap box on top of Calton Hill, Edinburgh, as if preaching (The Sermon on The Plain in line with the stimulus for the 2011 John Byrne Award), set against the stunning backdrop of the Edinburgh city skyline.

Following the photocall John Byrne will be joined by Award Co-ordinator Steve Small.  They will both be available for interviews.

WHERE:
Calton Hill, Edinburgh.
Please Note: No vehicle access to Calton Hill.  Park in Waterloo Place and walk up to Calton Hil (access entrance just beyond Howies Restaurant)

WHEN:
09:50 for 10:00 start.
Finish 10:25 sharp
Thursday 27 October 2011

(RSVP:  if you are attending – Paddy Cuthbert – Podge Publicity – T: 07968 699636 / E: paddy@podge.co.uk)

Embargoed Information – 00:00 on Thursday 27 October 2011

The John Byrne Award 2011
The overriding theme of The John Byrne Award, founded in 2010, is 'Inspiring Values for Today' and encourages sixth year (17/18) students attending school in Edinburgh, as they prepare for adulthood in today's society, to consider values in the context of the world that they know and live in and to examine and challenge them.

Teams of students and individuals are asked to respond to a piece of text related to this theme, 'The Stimulus', carefully selected by the judging panel. This year, in celebration of the 400th anniversary of The King James Bible, the stimulus for the 2011 John Byrne Award is an extract from the King James version – The Sermon on the Plain, from The Gospel According to Luke, Chapter 6, vs 17-49.

The judging panel will look for an independent response to 'The Stimulus' that reflects competitors' thoughts, their study and the conclusions they have drawn, with reason, clarity and imagination. The judges also want to be clear about the values that teams and individuals have chosen, and to be persuaded that they will stand up to the choices that they have made. However students will definitely not be judged on the values that they have chosen.

Contact: Paddy Cuthbert
Phone: 07968699636
Email: paddy@podge.co.uk
Website: http://www.johnbyrneaward.org.uk