Frozen Planet, which recently concluded its run on BBC TV and was released yesterday as The Complete Series on 3-disc DVD and on Blu-ray formats, is proving a huge hit at HMV.
The acclaimed natural history documentary, presented and narrated by Sir David Attenborough, is the entertainment retailer's no.1 TV title on DVD and blu-ray right now and is only just outside its list of top 5 best-selling movie blockbusters made up of Harry Potter and the Deathly Hallows – Part 2, Hangover 2, Captain America, The Smurfs and Transformers – Dark of the Moon.
This is an impressive achievement for a non-film title, particularly given that it only came out yesterday (Thursday, 8 Dec) and that, as a 3-disc DVD, it has a higher purchase price (£19.99) than its chart rivals.
Based on this strong opening as well as substantial online pre-orders in recent weeks, HMV now expects Frozen Planet to feature in its overall top 10 best-selling DVDs and blu-ray discs come Christmas week as well as being No.1 in its specialist TV DVD /blu-ray chart – ahead even of the likes of Downton Abbey.
The success of Frozen Planet – The Complete Series means that total combined sales of Sir David Attenborough visual product (VHS, DVD, Bluray and box sets) now tops the 2m units mark at HMV alone.
Gennaro Castaldo of HMV comments: “Any natural history series featuring Sir David Attenborough is DVD gold – it's almost a genre in its own right. His outstanding insights into life on this planet represent the pinnacle of TV-making, so it's no surprise that the public consistently responds to him in this way.”
Head of Press & PR (HMV & Fopp)
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